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Salesforce Integrates Marketing Cloud wi…

Salesforce has unveiled new integrations with its Marketing Cloud offering and Google Analytics, which, among other features, allows users to combine data from the two platforms on a single dashboard. So...

Unilever Pulls the Plug on Influencer Ma…

Unilever, which is one of the world’s largest consumer goods companies and advertisers, has decided to no longer work with influencers that pay to acquire followers. So reports The Chicago...

Social Media Users Are Cancelling Their …

Concerns about privacy and fake news have resulted in four out of ten individuals having deleted social media accounts in the past year, according to a study by public relations...

Latest News

News

Salesforce Integrates Marketing Cloud wi…

Salesforce has unveiled new integrations with its Marketing Cloud offering and Google Analytics, which, among other features, allows users to combine data from the two platforms on a single dashboard. So...

CMO Tech

GDPR Provokes Mixed Reactions from U.S. …

Enforcement of the European Union’s General Data Protection Regulation (GDPR) started on May 25 and to date, U.S. firms have taken a variety of approaches to complying with the rule.

CMO Challenges

Industry Struggles to Clean Up Political…

The digital marketing industry is wrestling with creating new policies intended to maintain the integrity of content and the upcoming midterm elections. This is happening, of course, against the backdrop...

Strategy

Legacy Publishers Ramp Up Marketing Effo…

The newest formidable firms in the highly competitive marketing agency business may be the same companies that throw newspapers on your front porch.

Campaigns

The Church of England to Tap Digital Gur…

The Church of England plans to have 50 technology and creative individuals pitch their best ideas for new apps, hashtags, and websites to help the organization boost its online presence...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

I accept Policy from this site.
EU Cookie Directive plugin by www.channeldigital.co.uk