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Facebook Growth Persists Despite Ongoing…

Facebook continues to face criticism and concern regarding its data privacy practices, its failure to prevent inappropriate content, and what some observers claim is its failure to prevent election meddling. 

Anticipated Apple News Services Irks Med…

Apple is expected next month to announce a subscription news service that is being met with angst from media executives who are unhappy because of the proposed revenue sharing for...

LinkedIn Adds Live Video Capabilities

Microsoft’s LinkedIn platform has added live streaming capabilities 18 months after developing technology that allows users to upload videos. So reports The Verge.

Latest News

News

Anticipated Apple News Services Irks Med…

Apple is expected next month to announce a subscription news service that is being met with angst from media executives who are unhappy because of the proposed revenue sharing for...

CMO Tech

Heavyweight Media Firms Jump on Ad-Suppo…

Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

CMO Challenges

Facebook Growth Persists Despite Ongoing…

Facebook continues to face criticism and concern regarding its data privacy practices, its failure to prevent inappropriate content, and what some observers claim is its failure to prevent election meddling. 

Strategy

Success with Personalized Marketing Isn’…

Personalized marketing and even hyper-personalized marketing have become dominant buzzwords among many brands, but some industry watchers are questioning the merits of pitching content that is targeted to individuals’ unique...

Campaigns

Taco Bell Billboard Dispenses Cheese

Taco Bell has created a billboard that will dispense cheese on food that individuals provide. The billboard is part of its promotion of the company’s new Nacho Cheese Naked Chicken...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

I accept Policy from this site.
EU Cookie Directive plugin by www.channeldigital.co.uk