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Politicians Increase Digital Ad Budgets …

Politicians and various organizations are estimated to have spent $900 million for digital advertising during the midterm election cycle, up 260% from the 2014 midterm.

Dunkin’ Brands Expands Relationship with…

Dunkin’ Brands, which already uses Epsilon for its DD Perks loyalty program, has agreed to renew its contract with the vendor and also expand its relationship to include email marketing...

Blueshift, Fuel Travel Launch Hotel Indu…

Blueshift and Fuel Travel have teamed up to create an artificial intelligence-powered platform for hotel operators to use for one-on-one marketing and for activating guest data. So reports Solutions Review.

Latest News

News

Politicians Increase Digital Ad Budgets …

Politicians and various organizations are estimated to have spent $900 million for digital advertising during the midterm election cycle, up 260% from the 2014 midterm.

CMO Tech

How Blockchain Will Change Digital Marke…

Blockchain will eventually result in smart contracts that will entail individuals specifying how much information they are willing to share with advertisers in exchange for advertisers paying for the information...

CMO Challenges

Programmatic Advertising Shakes Off Crit…

The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.

Strategy

Amazon’s Rapid Growth Captures Industryw…

Amazon’s recent ascent to the lofty position of being the nation’s third-largest advertising platform is sparking widespread discussion regarding the capabilities and limitations of the firm’s marketing and other concerns.

Campaigns

Adyoulike Launches Campaign for Black Fr…

Adyoulike, which runs a global native advertising platform, is promoting its services for Black Friday by highlighting five advertising tips. So reports The Drum.

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

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