Amazon’s recent ascent to the lofty position of being the nation’s third-largest advertising platform is sparking widespread discussion regarding the capabilities and limitations of the firm’s marketing and other concerns.

Category: Strategy
Created on Saturday, 03 November 2018 12:14
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Blockchain will eventually result in smart contracts that will entail individuals specifying how much information they are willing to share with advertisers in exchange for advertisers paying for the information and paying to display content. So reports Forbes.

Category: CMO Tech
Created on Saturday, 03 November 2018 12:00
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Contrary to claims by President Donald Trump that The New York Times is failing, the Grey Lady added more than 200,000 paying online subscribers during the third quarter and exceeded analysts’ estimates for profits and revenues. So reports ABS CBN News.

Category: News
Created on Saturday, 03 November 2018 11:49
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Criteo profits dropped 5% year over year in the third quarter due to the cost of complying with GDPR and the impact of Apple’s implementation of cookie-blocking technology. So reports AdWeek.

Category: News
Created on Saturday, 03 November 2018 11:47
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Dating app Tinder, which is owned by Match Media Group, is adding programmatic advertisements by using Google technology. So reports DigiDay

Category: News
Created on Saturday, 03 November 2018 11:45
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