5G wireless internet technology is being hyped as an ultra-fast method to access data that can also disrupt many aspects of digital marketing. Yet, 5G appears to be a long ways from reaching its maximum potential, despite large telecommunications companies making considerable investments.
Millennials dislike loyalty programs because the marketing efforts focus on creating status for individuals. Millennials, however, would rather have recognition among friends and relatives. So reports MarTech Advisor.
Facebook’s recent effort to prevent disinformation from Russian operatives has been criticized as preventing freedom of speech. So reports the Atlanta Journal-Constitution.
SEO was the “least popular digital marketing channel” among companies with at least 100 employees, according to a recent survey by Clutch. So reports Search Engine Land.
SlamAd is a new texting app that places advertisements within messages and then pays users of the service when the marketing content appears. So reports MarketWatch.