Quantum Metric, which provides real-time digital experience analytics, has raised $25 million in Series A venture capital to help it reach its goal of a 400% year-over-year increase in revenues. So reports MarTech Series.

Category: News
Created on Friday, 21 September 2018 19:47
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Among the many forms of marketing communications, text messaging is increasingly viewed as an attractive option that will only gain in popularity in the coming years.

Category: CMO Tech
Created on Saturday, 15 September 2018 13:14
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Sprinklr, which provides a social media management platform, has teamed up with Snaps to launch Agent Handoff, which helps brands with transitioning client conversations from chatbots to human agents. So reports MarTech Series.

Category: CMO Tech
Created on Saturday, 15 September 2018 13:01
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Deep-linking technology provider Branch has acquired TUNE’s mobile app attribution analytics platform, which it will merge into its existing technology. So reports MarTech Today.

Category: News
Created on Saturday, 15 September 2018 12:57
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Adobe Systems is reportedly in negotiations to buy privately held Marketo Inc., which provides cloud-based marketing software. So reports Reuters.

Category: News
Created on Saturday, 15 September 2018 12:54
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