Increasing efforts to provide personalized marketing rather than segmenting target audiences are having a widespread influence across the industry.
VuLiv Player, which is an audio-video platform that uses artificial intelligence and machine learning to build predictive and prescriptive content recommendations, has launched an eyeball tracking system to better assess if advertisements are being viewed. So reports Deccan Chronicle.
Retailers in America now spend 76.4% of their search ad budgets on Google Shopping ads and they generate 85.3% of their clicks through the service. So reports Forbes.
Good Housekeeping, which hired a 10-person team tech team two years ago, has just added recipes to its Echo Show and Spot skills. So reports AdWeek.
Kimberly-Clark, which is well-known for Huggies Diapers and other consumer goods, has launched a review of the global creative agencies that it uses for managing its brands. So reports Marketing Interactive.