Quantum Metric, which provides real-time digital experience analytics, has raised $25 million in Series A venture capital to help it reach its goal of a 400% year-over-year increase in revenues. So reports MarTech Series.
Among the many forms of marketing communications, text messaging is increasingly viewed as an attractive option that will only gain in popularity in the coming years.
Sprinklr, which provides a social media management platform, has teamed up with Snaps to launch Agent Handoff, which helps brands with transitioning client conversations from chatbots to human agents. So reports MarTech Series.
Deep-linking technology provider Branch has acquired TUNE’s mobile app attribution analytics platform, which it will merge into its existing technology. So reports MarTech Today.
Adobe Systems is reportedly in negotiations to buy privately held Marketo Inc., which provides cloud-based marketing software. So reports Reuters.