Digital may be changing the rules and strategies for holiday retail marketing, but that doesn’t mean companies aren’t still committing some of the most common marketing mistakes during the season of merry.
National media personality Carol Roth tapped the minds of a variety of business owners and marketers to compile at list of 17 marketing mistakes that can waste a company’s marketing dollars and negatively affect sales. Top mistakes include taking off on holidays, co-opting a holiday or sacred religious figure, or waiting too long to being holiday marketing.
Read the full post from Carol Roth.
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