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Marketers Seek New Techniques to Moderni…

Roadside billboards are often viewed as dinosaurs of advertising with static images and content that isn’t customized to viewers’ unique interests. 

Hyundai to Create Digital Showroom on Am…

Hyundai has agreed to work with Amazon.com to create a digital showroom that will let customers compare pricing and reviews, book a test drive and find a dealer in their...

Swedish Beer Company Hijacks Budweiser C…

Swedish beer company Norrlands Guld hijacked Budweiser's recent "tagwords" campaign. So reports MarketingDive.

Latest News

News

Hyundai to Create Digital Showroom on Am…

Hyundai has agreed to work with Amazon.com to create a digital showroom that will let customers compare pricing and reviews, book a test drive and find a dealer in their...

CMO Tech

Marketers Seek New Techniques to Moderni…

Roadside billboards are often viewed as dinosaurs of advertising with static images and content that isn’t customized to viewers’ unique interests. 

CMO Challenges

Programmatic Advertising Shakes Off Crit…

The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.

Strategy

Legacy Publishers Ramp Up Marketing Effo…

The newest formidable firms in the highly competitive marketing agency business may be the same companies that throw newspapers on your front porch.

Campaigns

Delta Campaign Offers Passengers Free Wo…

Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

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