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Public Skepticism Forces Brands to Take …

Marketers’ distrust of advertising platforms was highlighted in 2017 when Procter and Gamble CMO Marc Pritchard said the megabrand company was curtailing its digital marketing due to a lack of...

Sprint Sells PinSight Media

Spring has sold its PinSight marketing data unit to Singapore-based InMobi for an undisclosed sum. So reports The Kansas City Business Journal.

GM Experimented with Mining Data on Driv…

Last year, General Motors operated a program that gathered data regarding drivers’ selection of radio stations, volume settings when listening to music and what businesses individuals drove their cars to...

Latest News

News

Sprint Sells PinSight Media

Spring has sold its PinSight marketing data unit to Singapore-based InMobi for an undisclosed sum. So reports The Kansas City Business Journal.

CMO Tech

GM Experimented with Mining Data on Driv…

Last year, General Motors operated a program that gathered data regarding drivers’ selection of radio stations, volume settings when listening to music and what businesses individuals drove their cars to...

CMO Challenges

Programmatic Advertising Shakes Off Crit…

The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.

Strategy

Public Skepticism Forces Brands to Take …

Marketers’ distrust of advertising platforms was highlighted in 2017 when Procter and Gamble CMO Marc Pritchard said the megabrand company was curtailing its digital marketing due to a lack of...

Campaigns

Delta Campaign Offers Passengers Free Wo…

Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

I accept Policy from this site.
EU Cookie Directive plugin by www.channeldigital.co.uk