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Facebook Groups to Become More Important

Facebook’s recent announcement that it will change its algorithms for its news feeds is likely to drive marketers to increasingly embrace the social media’s Groups function.

Industry Honchos Team Up to Launch Metaf…

Allen Adamson, who is a former Chairman of Landor, and David Camp, who has held executive marketing positions at Amazon, Microsoft and BlackBerry, have teamed up to launch marketing and...

Retailers Experimenting with Tactics to …

A new survey by Applied Predictive Technologies shows that brick and mortar retailers are experimenting with a variety of digital strategies to compete with online retailers. So reports MediaPost.

Latest News

News

Industry Honchos Team Up to Launch Metaf…

Allen Adamson, who is a former Chairman of Landor, and David Camp, who has held executive marketing positions at Amazon, Microsoft and BlackBerry, have teamed up to launch marketing and...

CMO Tech

Facebook Groups to Become More Important

Facebook’s recent announcement that it will change its algorithms for its news feeds is likely to drive marketers to increasingly embrace the social media’s Groups function.

CMO Challenges

Personalization: A Growing Focus for Bra…

Advancements in artificial intelligence and growing pressure to boost return on investment will result in brands increasingly turning to personalizing customer interactions.

Strategy

Crank Up the Email Volume to Boost Sales

A recent analysis has concluded that increasing the volume of email sent to prospects can increase sales rather than alienate potential customers. So reports Entrepreneur.

Campaigns

The Church of England to Tap Digital Gur…

The Church of England plans to have 50 technology and creative individuals pitch their best ideas for new apps, hashtags, and websites to help the organization boost its online presence...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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