Salesforce has unveiled new integrations with its Marketing Cloud offering and Google Analytics, which, among other features, allows users to combine data from the two platforms on a single dashboard. So...
Unilever, which is one of the world’s largest consumer goods companies and advertisers, has decided to no longer work with influencers that pay to acquire followers. So reports The Chicago...
Concerns about privacy and fake news have resulted in four out of ten individuals having deleted social media accounts in the past year, according to a study by public relations...
Salesforce has unveiled new integrations with its Marketing Cloud offering and Google Analytics, which, among other features, allows users to combine data from the two platforms on a single dashboard. So...
Enforcement of the European Union’s General Data Protection Regulation (GDPR) started on May 25 and to date, U.S. firms have taken a variety of approaches to complying with the rule.
The digital marketing industry is wrestling with creating new policies intended to maintain the integrity of content and the upcoming midterm elections. This is happening, of course, against the backdrop...
The newest formidable firms in the highly competitive marketing agency business may be the same companies that throw newspapers on your front porch.
The Church of England plans to have 50 technology and creative individuals pitch their best ideas for new apps, hashtags, and websites to help the organization boost its online presence...
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...
Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.
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