As digital technology quickly evolves, it creates new marketing and sales opportunities. Reaping the benefits of innovation, however, can be challenging and often fraught with potential pitfalls.
Constant Contact has integrated its email marketing technology with Shopify to simplify the task of retailers connecting with clients. So reports MarTech Series.
Artificial intelligence needs empathy for the audiences it serves and marketers must understand the technology’s biases when it’s used for client-facing functions, says Kaiser Permanente CIO John Mattison. So reports...
As digital technology quickly evolves, it creates new marketing and sales opportunities. Reaping the benefits of innovation, however, can be challenging and often fraught with potential pitfalls.
Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.
A potential hodgepodge of state privacy regulations and the lingering memory of the Cambridge Analytica scandal are likely to spark a federal effort to pass legislation that could protect consumers’...
Amazon’s recent ascent to the lofty position of being the nation’s third-largest advertising platform is sparking widespread discussion regarding the capabilities and limitations of the firm’s marketing and other concerns.
Adyoulike, which runs a global native advertising platform, is promoting its services for Black Friday by highlighting five advertising tips. So reports The Drum.
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...
Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.
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