The rise of eSports is quickly disrupting the common perception of video gamers as social misfits who typically live in their parents’ basements.
Credato, which provides a programmatic video platform, has launched “contextual look alike targeting” technology that analyzes more than 400 billion video interactions to determine where and when advertisements should appear...
Online retailers experience a 70% increase in purchase rates by engaging shoppers with product recommendations, according to a recent study by Monetate. So reports Econsultancy.
Online retailers experience a 70% increase in purchase rates by engaging shoppers with product recommendations, according to a recent study by Monetate. So reports Econsultancy.
Credato, which provides a programmatic video platform, has launched “contextual look alike targeting” technology that analyzes more than 400 billion video interactions to determine where and when advertisements should appear...
The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.
The rise of eSports is quickly disrupting the common perception of video gamers as social misfits who typically live in their parents’ basements.
Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to...
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...
Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.
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