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Campaigns

Campaigns (62)

Quest Diagnostics Debuts 'Provocative' Marketing Campaign  

Thursday, 20 October 2022
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Medtech company Quest Diagnostics has unveiled what a spokesperson calls a “provocative” national marketing campaign for its testing products that consumers can use at home. So reports Fierce Pharma.

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Creepy 'Smile' Campaign Freaks Out Fans Nationwide

Sunday, 25 September 2022
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This past weekend, baseball watchers across the country were creeped out by some unusual fans. So reports Comicbook.com.

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Inside DoorDash’s Campaign 'A Neighborhood of Good in Every Order'  

Saturday, 10 September 2022
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DoorDash recently revealed ‘A Neighborhood of Good in Every Order,’ a community-centric campaign, aimed at highlighting the connections that come from every order. So reports Forbes.

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HBO Bets $100M on 'House of the Dragon' Marketing Push

Monday, 22 August 2022
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HBO is spending $100 million to market “House of the Dragon,” on top of the $200 million it doled out on the first season of the show itself. Will its marketing investment pay off?

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Gatorade CMO: We’re at the Precipice of the Brand’s Evolution  

Thursday, 11 August 2022
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Gatorade brought on Kalen Thornton a little more than a year ago as CMO and, after tackling some serious challenges, the brand is revitalized, gaining dollar share and cultural credibility. So reports The Drum.

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How McDonald’s is Trying to Change Its ‘Cultural Wallpaper’ Reputation

Tuesday, 21 June 2022
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In 2019, Morgan Flatley acknowledged that McDonald’s brand is “a little meaningless” to consumers. Speaking at a recent event, Flatley, the global CMO at McDonald’s, has taken a number of steps to combat its brand’s reputation as “cultural wallpaper.” So reports Marketing Week.

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McDonald's Hoping Szechuan Sauce Can Drive Mobile App, SMS Adoption

Monday, 21 March 2022
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McDonald's recently announced that it is bringing back its Szechuan dipping sauce for chicken nuggets for a limited run, beginning March 31. So reports Marketing Dive.

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Inside Applebee’s ‘Here’s to The Regulars’ Campaign

Saturday, 19 February 2022
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Applebee’s recently launched its "Here's to The Regulars" campaign, set to the theme song from 80-sitcom hit ‘Cheers.’ Marketing Dive recently interviewed CMO Joel Yashinsky on the new campaign and more.

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Michelob Ultra Launches Sportswear Line in Latest Push into Wellness  

Friday, 04 February 2022
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Michelob Ultra, a beer brand from Anheuser-Busch InBev, launched a sportswear line as part of its push into wellness. So reports Marketing Dive

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McDonald's Taps Fashion Trailblazer to Reimagine Lunar New Year in the Metaverse

Monday, 31 January 2022
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To ring in Lunar New Year with style and innovation, McDonald's has teamed up with Humberto Leon, co-founder of fashion brand Opening Ceremony, to create a one-of-a-kind collection of zodiac animal designs.

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