News

News (1014)

Brands Strike Out with Condolences for the Queen

It’s common for firms to try to use almost any hook to insert their brands into current events. Such was the case with the death of Queen Elizabeth II. So reports DigiDay.

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Pfizer Nabs CMO from Verily

Pfizer has hired Drew Panayiotou, CMO of Verily, Alphabet’s life sciences research arm, to be its first ever global CMO. So reports Bio Pharma Dive.

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CMO’s Demise: More Clickbait Than Prediction

There has been a lot of ink spilled declaring the CMO role dead. In fact, recent surveys show CMO tenure is at its lowest in more than a decade. However, those stats and juicy headlines don’t paint a full picture. So reports Ad News.

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J.P. Morgan Wealth Management Appoints New CMO

J.P. Morgan announced that Paul Halpern has joined as Chief Marketing Officer for U.S. Wealth Management, one of the firm’s top areas of focus for customer growth.

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Lowe’s CMO Out, Firm Eliminating the Role

Marisa Thalberg, CMO at Lowe’s, has left the firm amid a management shakeup. Its marketing team will be moved under Bill Boltz, EVP of merchandising, as the firm is not maintaining the CMO role. So reports CNBC.

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National Women's Soccer League Taps NFL Exec as CMO

The National Women's Soccer League has hired Julie Haddon as its Chief Marketing Officer.

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Why the NFL’s Commanders Passed on Having a CMO

The Washington Commanders, formerly known as the Washington Redskins and temporarily known as the Washington Football Team, are the only NFL team without a Chief Marketing Officer. So reports Ad Exchanger.

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Gratitude: An Important Retention Tool for Marketing Leaders

In a tight labor market, it’s important for marketing leaders to use all tools at their disposal to keep talent. One such tool is gratitude. So reports Forbes.

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NerdWallet CMO Leaving Firm, Responsibilities Split Among Leadership

NerdWallet said Kelly Gillease, its Chief Marketing Officer (CMO), will be stepping down from her role on October 1, 2022.

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Tinder Names New CMO After Last Two Swipe Left

Tinder has its third CMO in less than two years. Match Group noted recently that Melissa Hobely, CMO at OkCupid, is moving to its sister dating app Tinder and will serve as its marketing chief. So reports PR Week.

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