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Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post. Read more...
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Written by Peter Ortiz

Not There Yet, But Women CMOs Are Making Noise
Women make up 50% of the country’s population and only account for about 24% of… Read more...

Written by Karen M. Rider

3 Top Challenges Facing Today’s CMOs
It’s been called the most volatile job in the corporate leadership suite. Read more...
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Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO

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CMO Tenure on the Decline Because of Lack of Trust: Study

Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
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Written by Karen M. Rider

Has Evergreen Content Lost its Luster?
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain… Read more...

Written by CMO Tech News

More Companies Expected to Create Chief Digital Officers
The position of chief digital officer has existed primarily among telecommunications companies, but is likely… Read more...
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Why Unilever Operates Without a CMO

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How to Help Sales and Marketing Get on the Same Page

How Important is Multicultural Marketing?

Leave ESG Out of Marketing: Report

5 Keys for Your Marketing Strategy in the New Normal
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Taco Bell Billboard Dispenses Cheese
Taco Bell has created a billboard that will dispense cheese… Read more...

Written by CMO Tech News

Take Home a Free Cellphone with a Bucket of Chicken
Church’s Chicken, which is a fast-serve restaurant chain that was… Read more...
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McDonald's Hoping Szechuan Sauce Can Drive Mobile App, SMS Adoption

Inside Applebee’s ‘Here’s to The Regulars’ Campaign

Michelob Ultra Launches Sportswear Line in Latest Push into Wellness

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New Target Campaign: What We Value Most Shouldn’t Cost More

As Country Emerges from Pandemic, D.C., Connecticut Push Tourism Campaigns

7-Eleven Launches New Campaign, Plans to Double Its Marketing Spend
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Pizza Hut Reaches Out to Marketing Agencies
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and… Read more...
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Pizza Hut Reaches Out to Marketing Agencies
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Head of Mars Marketing is Leaving Firm

Saturday, 30 April 2016

Bruce McColl is stepping down from his position as global chief marketing officer with candy, food, and petcare company Mars after working for the company for 24 years. So reports AdAge.

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