Wayfair, the home goods e-commerce giant that owns brands AllModern, Birch Lane, Joss & Main, and Perigold, has shifted the way it approaches its marketing after the many changes in the world since early 2020. So reports Sourcing Journal.

A strong connection between the CMO and CEO is crucial. So, what does it take to build such a partnership? Marketing leaders in Australia share what they’re been doing to forge a bond with their chief executives. So reports CMO from IDG.

Consumers are increasingly turning to brands they trust when deciding where to send their dollars. Marketers have traditionally tried to build trust through content marketing, but many failed to recognize that “trust and inclusivity go hand in hand in today’s marketing world.” So reports Forbes.

“Just Do It” is one of the most recognizable slogans in all of marketing. And, its success shows no signs of slowing down, according to a new article from Entrepreneur.