Strategy (138)
Ad Blocking Becomes Marketing Opportunity
- Saturday, 19 May 2018
- Strategy
- Written by CMO Tech News Staff
The use of ad blockers is continuing to grow at a rapid pace. While ad blockers may be causing frustration for many marketers, some firms are embracing the technology by launching novel web browsers or by providing perspective on how to engage individuals who have opted out of receiving advertisements.
Read more...QR Codes: Can the Technology Still Catch Fire?
- Friday, 11 May 2018
- Strategy
- Written by CMO Tech News Staff
QR codes and other similar matrix barcode technologies for mobile phone scanning have had a checkered history. Recent developments, however, have some industry observers saying that use of the technology could still grow quickly.
Read more...Retargeting Gaining Steam, But Has Room for Improvement
- Friday, 27 April 2018
- Strategy
- Written by CMO Tech News Staff
Retargeting and remarketing are growing in popularity as ecommerce firms roll out new services and brands seek to boost sales with strategies that offer high ROI.
Read more...Facebook Ban of Third Party Data Causing Marketers to Rethink Advertising Strategies
- Sunday, 22 April 2018
- Strategy
- Written by CMO Tech News Staff
The combination of the Cambridge Analytica scandal and the European Union’s General Data Protection Regulation (GDPR) has prompted Facebook to ban the use of third-party data when advertising on the company’s social media platform.
Read more...Native Ads Viewed as Alternative to Being the Loudest
- Sunday, 25 February 2018
- Strategy
- Written by CMO Tech News Staff
Virtually every web surfer has been jarred by loud obnoxious autoplay video advertising, but Google has recently taken action against the problem.
Read more...Crank Up the Email Volume to Boost Sales
- Friday, 06 October 2017
- Strategy
- Written by CMO Tech News
A recent analysis has concluded that increasing the volume of email sent to prospects can increase sales rather than alienate potential customers. So reports Entrepreneur.
Read more...'Cord Cutting' Requires Marketers to Walk a Fine Line
- Sunday, 24 September 2017
- Strategy
- Written by CMO Tech Staff
The digital marketing industry is full of statistics that can make most advertisers drool.
Read more...How to Hire ad Ad Agency
- Sunday, 24 September 2017
- Strategy
- Written by CMO Tech News
Rather than rely on client recommendations, marketers can use Google+, Facebook, and the Better Business Bureau to research agencies. So reports Forbes.
Read more...Analyst Identifies Shortcomings of Starbucks Rewards Program
- Friday, 15 September 2017
- Strategy
- Written by CMO Tech News
Starbucks’ uptake of its digital rewards program is being stymied by the company requiring users to buy prepaid cards rather than connecting with credit cards, says RBC Capital Markets Analyst David Palmer. So reports Business Insider.
Read more...eMail Reigns Supreme, But Instant Messaging Has Many Strengths
- Saturday, 09 September 2017
- Strategy
- Written by CMO Tech Staff
Instant messaging is becoming a powerful marketing tool, but it still hasn’t become the preferred channel for customers to receive brand information.
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