Strategy

Strategy (138)

How to Use Content Marketing with Millennials

Effective content marketing to millennials entails aggressive segmentation to make sure messages are customized to readers’ interest while also being authentic and transparent. So reports Business2Community.

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Why Influencer Marketing Works

A study by marketing platform Activate by Bloglovin' found that 41% or marketers have had more success with influencer marketing compared to traditional campaigns, which underscores the success of the programs. So reports ZDNet.

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When to Kill Content Marketing Programs

Firms that lack a content strategy or have generated disappointing levels of engagement, such as weak email metrics, should consider either killing their content or rethinking their programs. So reports Search Engine Journal.

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Top Tips for Video Marketing Success

Successful video marketing campaigns result from carefully assessing if tutorials, Q&As, interviews, testimonials, and live demonstrations should be included in the programs. So reports Forbes.

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Don’t Miss Out on Video Marketing

Brands that miss out on video marketing may be making a big mistake. So reports Business2Community.

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Don’t Overlook the Power of Dopamine in Advertising

Dopamine is a powerful chemical that controls the brain’s reward and pleasure center. In other words, it’s a naturally occurring feel good substance.

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Forget the Beef, Where’s the Product?

In an ongoing effort to engage customers and attract eyeballs, leading brands are increasingly providing content that isn’t directly tied to products.

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Do Infographics Drive Better Results for Marketers?

At a time when Americans are overwhelmed with content from digital and traditional media, brands are increasingly turning to infographics to capture eyeballs and quickly convey data.

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Just (Don’t) 'Nail It' When It Comes to Jargon

The word marketer-exauso-mania looks like a string of typos or even the result of a word processing program gone astray.

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