Subscribe

Programmatic Advertising Shakes Off Crit…

The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.

Amazon Accounts for Nearly Half of Produ…

Consumers originate 49% of product searches on Amazon and 36% of product searches on search engines, according to the 2018 Internet Trends Report compiled by Mary Meeker, venture capitalist and...

IPG Buys Digital Marketing Firm for $2.3…

Conway, Arkansas-based Acxiom has agreed to sell its main business unit, called Acxiom Marketing Solutions, to New York-based Interpublic Group for $2.3 billion in cash. So reports ArkansasOnline.

Latest News

News

Amazon Accounts for Nearly Half of Produ…

Consumers originate 49% of product searches on Amazon and 36% of product searches on search engines, according to the 2018 Internet Trends Report compiled by Mary Meeker, venture capitalist and...

CMO Tech

Consumers Are OK with Sharing Data: Stud…

In a recent study by GDMA, a global group of marketing associations, 51% of survey respondents said they are willing to share their personal data with businesses if there are...

CMO Challenges

Programmatic Advertising Shakes Off Crit…

The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.

Strategy

Legacy Publishers Ramp Up Marketing Effo…

The newest formidable firms in the highly competitive marketing agency business may be the same companies that throw newspapers on your front porch.

Campaigns

Delta Campaign Offers Passengers Free Wo…

Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

I accept Policy from this site.
EU Cookie Directive plugin by www.channeldigital.co.uk

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

I accept Policy from this site.
EU Cookie Directive plugin by www.channeldigital.co.uk