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Voice Search Tech: Should Marketers Use …

Some marketers are taking a wait-and-see approach to voice search technology. Even though voice search product sales have been growing rapidly, the technology may still need time to advance before...

Unilever Threatens to Pull Ads From Popu…

Unilever, which has an approximately $9 billion marketing budget, is threatening to pull its advertising from YouTube, Facebook and other prominent advertising platforms if the entities don’t do more to...

Facebook is Losing Young Users

The number of Facebook users in the 12 to 17 year old age range declined by 9.9% in 2017, which represents roughly 1.4 million users, according to estimates by digital...

Latest News

Some marketers are taking a wait-and-see approach to voice search technology. Even though voice search product sales have been growing rapidly, the technology may still need time to advance before it can be used for pitching products and services.

Category: CMO Tech
Created on Sunday, 18 February 2018 11:25
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Unilever, which has an approximately $9 billion marketing budget, is threatening to pull its advertising from YouTube, Facebook and other prominent advertising platforms if the entities don’t do more to combat fake news, hate speech and divisive content. So reports MarketWatch.

Category: News
Created on Sunday, 18 February 2018 10:46
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The number of Facebook users in the 12 to 17 year old age range declined by 9.9% in 2017, which represents roughly 1.4 million users, according to estimates by digital measurement firm eMarketer. So reports Recode.

Category: CMO Tech
Created on Sunday, 18 February 2018 10:44
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After having cut approximately $750 million from its advertising budget last year, Procter & Gamble plans to take additional actions to reduce its marketing costs. So reports AdExchanger.

Category: News
Created on Sunday, 18 February 2018 10:34
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HypeFactory has developed an artificial intelligence program called Auditor for Instagram that seeks to weed out influencers’ phony followers and bogus likes. So reports The Star Online.

Category: CMO Tech
Created on Sunday, 18 February 2018 10:27
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News

Unilever Threatens to Pull Ads From Popu…

Unilever, which has an approximately $9 billion marketing budget, is threatening to pull its advertising from YouTube, Facebook and other prominent advertising platforms if the entities don’t do more to...

CMO Tech

Voice Search Tech: Should Marketers Use …

Some marketers are taking a wait-and-see approach to voice search technology. Even though voice search product sales have been growing rapidly, the technology may still need time to advance before...

CMO Challenges

One-Third of Digital Marketers Working L…

A recent survey of SearchEngine Journal’s Twitter audience found that 33% of digital marketers claim to work from nine to 12 hours daily, although 38% only work eight hour days...

Strategy

Crank Up the Email Volume to Boost Sales

A recent analysis has concluded that increasing the volume of email sent to prospects can increase sales rather than alienate potential customers. So reports Entrepreneur.

Campaigns

The Church of England to Tap Digital Gur…

The Church of England plans to have 50 technology and creative individuals pitch their best ideas for new apps, hashtags, and websites to help the organization boost its online presence...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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