Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.
Facebook has just added an “unsend” feature that can delete a message if used within 10 minutes of the communication being sent. So reports Business 2 Community.
In a recent study by LoopMe, marketers said they are allocating, on average, 15% of their budgets to artificial intelligence, but only 33% of survey respondents said they can measures...
Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.
Facebook has just added an “unsend” feature that can delete a message if used within 10 minutes of the communication being sent. So reports Business 2 Community.
In a recent study by LoopMe, marketers said they are allocating, on average, 15% of their budgets to artificial intelligence, but only 33% of survey respondents said they can measures the results of the technology. So reports Econsultancy.
Advertisers don’t trust publishers, consumers don’t trust brands and the use of ad blockers is growing quickly, but artificial intelligence can rescue digital marketing. That's according to a column from MarTech Series.
The Washington Metropolitan Area Transit Authority is starting to play audio advertisements on its buses. So reports The Washington Post.
Facebook has just added an “unsend” feature that can delete a message if used within 10 minutes of the communication being sent. So reports Business 2 Community.
Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.
A potential hodgepodge of state privacy regulations and the lingering memory of the Cambridge Analytica scandal are likely to spark a federal effort to pass legislation that could protect consumers’...
Amazon’s recent ascent to the lofty position of being the nation’s third-largest advertising platform is sparking widespread discussion regarding the capabilities and limitations of the firm’s marketing and other concerns.
Adyoulike, which runs a global native advertising platform, is promoting its services for Black Friday by highlighting five advertising tips. So reports The Drum.
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...
Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.
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