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Virtual Reality Attracts Record Funding

Virtual reality and augmented reality have been off to bumpy starts.

Givewith Links Ad Clicks to Charitable D…

Paul Polizzotto, who is CEO of CBS-owned EcoMedia, has launched Givewith, which provides technology that results in charitable donations being made when content viewers click on digital ads. So reports...

Zaius Secures an Additional $30M in Fund…

Zaius, which offers CRM technology for business to consumer marketing, has raised $30 million in a series b investment round led by Insight Venture Partners. So reports MarTechSeries.

Latest News

Virtual reality and augmented reality have been off to bumpy starts.

Category: CMO Tech
Created on Sunday, 15 April 2018 13:13
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Paul Polizzotto, who is CEO of CBS-owned EcoMedia, has launched Givewith, which provides technology that results in charitable donations being made when content viewers click on digital ads. So reports DMN News.

Category: News
Created on Sunday, 15 April 2018 12:58
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Zaius, which offers CRM technology for business to consumer marketing, has raised $30 million in a series b investment round led by Insight Venture Partners. So reports MarTechSeries.

Category: News
Created on Sunday, 15 April 2018 12:55
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Amazon spent $22.6 billion in research and development last year, which was a 41% increase from 2016. So reports Recode.

Category: News
Created on Sunday, 15 April 2018 12:50
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Dutch airline KLM has expanded its marketing program to include podcasts on iTunes and Spotify that discuss how traveling has led to individuals having life-changing events, including events that have been gut wrenching. So reports Tnooz.

Category: News
Created on Sunday, 15 April 2018 12:46
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News

Givewith Links Ad Clicks to Charitable D…

Paul Polizzotto, who is CEO of CBS-owned EcoMedia, has launched Givewith, which provides technology that results in charitable donations being made when content viewers click on digital ads. So reports...

CMO Tech

Virtual Reality Attracts Record Funding

Virtual reality and augmented reality have been off to bumpy starts.

CMO Challenges

Privacy Advocates Become Media Darlings…

The controversy over the alleged use of inappropriately obtained Facebook data by Cambridge Analytica is thrusting privacy advocates into the media limelight as the industry, regulators, legislators, and the general...

Strategy

Native Ads Viewed as Alternative to Bein…

Virtually every web surfer has been jarred by loud obnoxious autoplay video advertising, but Google has recently taken action against the problem.

Campaigns

The Church of England to Tap Digital Gur…

The Church of England plans to have 50 technology and creative individuals pitch their best ideas for new apps, hashtags, and websites to help the organization boost its online presence...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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