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Facebook's Ads Under Fire from ACLU for …

The ACLU and Communications Workers of America took steps toward filing a lawsuit against Facebook, arguing its advertising platform allows companies to post jobs only shown to men or those...

Facial Recognition Tech Has a Rocky Star…

Facial recognition systems have been hyped as powerful technology that can catch criminals, improve customer services, conduct user verification, and help marketers pitch highly targeted products.

AT&T Pulls AppNexus from Consortium

After buying AppNexus for $1.6 billion, AT&T has decided to yank the digital marketing unit from the Advertising ID Consortium. So reports AdWeek.

Latest News

The ACLU and Communications Workers of America took steps toward filing a lawsuit against Facebook, arguing its advertising platform allows companies to post jobs only shown to men or those not ascribed to a gender. So reports Fortune.

Category: News
Created on Friday, 21 September 2018 21:49
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Facial recognition systems have been hyped as powerful technology that can catch criminals, improve customer services, conduct user verification, and help marketers pitch highly targeted products.

Category: CMO Tech
Created on Friday, 21 September 2018 20:11
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After buying AppNexus for $1.6 billion, AT&T has decided to yank the digital marketing unit from the Advertising ID Consortium. So reports AdWeek.

Category: News
Created on Friday, 21 September 2018 19:57
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Amazon.com has become the world’s third-largest digital advertising platform after having surpassed Microsoft and Verizon’s Oath. So reports Fortune.

Category: News
Created on Friday, 21 September 2018 19:55
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SAS held 30.8% of the advanced and predictive analytics market in 2017. So reports ITwire.

Category: CMO Tech
Created on Friday, 21 September 2018 19:51
Comment count: 0
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News

Facebook's Ads Under Fire from ACLU for …

The ACLU and Communications Workers of America took steps toward filing a lawsuit against Facebook, arguing its advertising platform allows companies to post jobs only shown to men or those...

CMO Tech

Facial Recognition Tech Has a Rocky Star…

Facial recognition systems have been hyped as powerful technology that can catch criminals, improve customer services, conduct user verification, and help marketers pitch highly targeted products.

CMO Challenges

Programmatic Advertising Shakes Off Crit…

The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.

Strategy

Retargeting Increasingly Viewed with Ske…

Many marketers view retargeting as a powerful strategy for converting prospects into clients, but some marketers are growing skeptical of the practice. One firm has even launched technology for replacing...

Campaigns

Delta Campaign Offers Passengers Free Wo…

Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

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