Politicians and various organizations are estimated to have spent $900 million for digital advertising during the midterm election cycle, up 260% from the 2014 midterm.
Dunkin’ Brands, which already uses Epsilon for its DD Perks loyalty program, has agreed to renew its contract with the vendor and also expand its relationship to include email marketing...
Blueshift and Fuel Travel have teamed up to create an artificial intelligence-powered platform for hotel operators to use for one-on-one marketing and for activating guest data. So reports Solutions Review.
Politicians and various organizations are estimated to have spent $900 million for digital advertising during the midterm election cycle, up 260% from the 2014 midterm.
Dunkin’ Brands, which already uses Epsilon for its DD Perks loyalty program, has agreed to renew its contract with the vendor and also expand its relationship to include email marketing technology. So reports The Wise Marketer.
Blueshift and Fuel Travel have teamed up to create an artificial intelligence-powered platform for hotel operators to use for one-on-one marketing and for activating guest data. So reports Solutions Review.
DSP platform Adelphic has launched a software-as-a-service “all-you-can-eat” pricing arrangement as an alternative to the common practice of charging a percentage of media spend. So reports MarketingLand.
In a recent Hub Research study, 32% of survey respondents say they have watched their favorite television shows on Netflix, while only 26% said they used live TV. So reports MediaPost.
Politicians and various organizations are estimated to have spent $900 million for digital advertising during the midterm election cycle, up 260% from the 2014 midterm.
Blockchain will eventually result in smart contracts that will entail individuals specifying how much information they are willing to share with advertisers in exchange for advertisers paying for the information...
The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.
Amazon’s recent ascent to the lofty position of being the nation’s third-largest advertising platform is sparking widespread discussion regarding the capabilities and limitations of the firm’s marketing and other concerns.
Adyoulike, which runs a global native advertising platform, is promoting its services for Black Friday by highlighting five advertising tips. So reports The Drum.
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...
Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.
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