The ACLU and Communications Workers of America took steps toward filing a lawsuit against Facebook, arguing its advertising platform allows companies to post jobs only shown to men or those...
Facial recognition systems have been hyped as powerful technology that can catch criminals, improve customer services, conduct user verification, and help marketers pitch highly targeted products.
After buying AppNexus for $1.6 billion, AT&T has decided to yank the digital marketing unit from the Advertising ID Consortium. So reports AdWeek.
The ACLU and Communications Workers of America took steps toward filing a lawsuit against Facebook, arguing its advertising platform allows companies to post jobs only shown to men or those not ascribed to a gender. So reports Fortune.
Facial recognition systems have been hyped as powerful technology that can catch criminals, improve customer services, conduct user verification, and help marketers pitch highly targeted products.
After buying AppNexus for $1.6 billion, AT&T has decided to yank the digital marketing unit from the Advertising ID Consortium. So reports AdWeek.
Amazon.com has become the world’s third-largest digital advertising platform after having surpassed Microsoft and Verizon’s Oath. So reports Fortune.
SAS held 30.8% of the advanced and predictive analytics market in 2017. So reports ITwire.
The ACLU and Communications Workers of America took steps toward filing a lawsuit against Facebook, arguing its advertising platform allows companies to post jobs only shown to men or those...
Facial recognition systems have been hyped as powerful technology that can catch criminals, improve customer services, conduct user verification, and help marketers pitch highly targeted products.
The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.
Many marketers view retargeting as a powerful strategy for converting prospects into clients, but some marketers are growing skeptical of the practice. One firm has even launched technology for replacing...
Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to...
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...
Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.
 | |
| |
Subscribe