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Are You Keeping Email Marketing in Persp…

By many accounts, email marketing is the superstar of the digital world. Yet marketers need to take a thoughtful approach to email initiatives and not get too wrapped up in...

Yoplait Campaign Promotes Breastfeeding …

Yoplait has launched a campaign with popular vlog duo #IMOMSOHARD that pokes fun at the many forms of criticism that mothers face, including for breastfeeding in public, having careers, and...

Why Influencer Marketing Works

A study by marketing platform Activate by Bloglovin' found that 41% or marketers have had more success with influencer marketing compared to traditional campaigns, which underscores the success of the...

Latest News

By many accounts, email marketing is the superstar of the digital world. Yet marketers need to take a thoughtful approach to email initiatives and not get too wrapped up in the hype.

Category: CMO Tech
Created on Thursday, 22 June 2017 20:52
Comment count: 0
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Yoplait has launched a campaign with popular vlog duo #IMOMSOHARD that pokes fun at the many forms of criticism that mothers face, including for breastfeeding in public, having careers, and bribing children to get chores done. So reports AdWeek.

Category: Campaigns
Created on Thursday, 22 June 2017 20:35
Comment count: 0
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A study by marketing platform Activate by Bloglovin' found that 41% or marketers have had more success with influencer marketing compared to traditional campaigns, which underscores the success of the programs. So reports ZDNet.

Category: Strategy
Created on Thursday, 22 June 2017 20:30
Comment count: 0
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Firms that lack a content strategy or have generated disappointing levels of engagement, such as weak email metrics, should consider either killing their content or rethinking their programs. So reports Search Engine Journal.

Category: Strategy
Created on Thursday, 22 June 2017 20:27
Comment count: 0
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Successful video marketing campaigns result from carefully assessing if tutorials, Q&As, interviews, testimonials, and live demonstrations should be included in the programs. So reports Forbes.

Category: Strategy
Created on Thursday, 22 June 2017 20:21
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News

Spotify Active Monthly Users Reaches 140…

Music streaming service Spotify says its monthly active users have increased to 140 million, an increase of 40 million from a year ago. So reports AdWeek.

CMO Tech

Are You Keeping Email Marketing in Persp…

By many accounts, email marketing is the superstar of the digital world. Yet marketers need to take a thoughtful approach to email initiatives and not get too wrapped up in...

CMO Challenges

How CMOs Can Buck the Trend of Declining…

During the past two year, the average tenure of chief marketing officers has declined by six months and now stands at only 42 months. However, executives can fight this trend. So...

Strategy

Why Influencer Marketing Works

A study by marketing platform Activate by Bloglovin' found that 41% or marketers have had more success with influencer marketing compared to traditional campaigns, which underscores the success of the...

Campaigns

Yoplait Campaign Promotes Breastfeeding …

Yoplait has launched a campaign with popular vlog duo #IMOMSOHARD that pokes fun at the many forms of criticism that mothers face, including for breastfeeding in public, having careers, and...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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