Subscribe

Storytelling Can Be Powerful, But Often …

Marketers are pushing the concept of storytelling as a powerful tool that can differentiate content in a crowded field of digital promotional items.

Sheraton Teams Up with Showtime for Digi…

Sheraton Hotels has partnered with Showtime to develop a digital series that will provide a behind-the-scene view of popular shows such as “Shameless,” “Billions,” and “Homeland.” So reports MarketingDive.

Investors Sue Outcome Health, Claiming F…

In a new lawsuit, a group of investors including Google and Goldman Sachs allege that Outcome Health charged pharmaceutical companies for digital advertisements in doctors’ offices, but in some instances...

Latest News

Marketers are pushing the concept of storytelling as a powerful tool that can differentiate content in a crowded field of digital promotional items.

Category: CMO Challenges
Created on Saturday, 11 November 2017 18:55
Comment count: 0
Read more

Sheraton Hotels has partnered with Showtime to develop a digital series that will provide a behind-the-scene view of popular shows such as “Shameless,” “Billions,” and “Homeland.” So reports MarketingDive.

Category: News
Created on Saturday, 11 November 2017 18:24
Comment count: 0
Read more

In a new lawsuit, a group of investors including Google and Goldman Sachs allege that Outcome Health charged pharmaceutical companies for digital advertisements in doctors’ offices, but in some instances, the video screen had yet to be installed. So reports the Chicago Tribune.

Category: News
Created on Saturday, 11 November 2017 18:21
Comment count: 0
Read more

Adidas has rolled out its first “smart” app for mobile devices that customizes its content by learning about individual customers’ unique preferences and behavior. So reports Netimperative.

Category: News
Created on Saturday, 11 November 2017 18:07
Comment count: 0
Read more

A fourth industrial revolution that will revolve around artificial intelligence customizing the customer journey is happening and is being enabled by internet connected devices, such as clothing and Coca-Cola coolers, says Salesforce Chairman, CEO, and Founder Marc Benioff. So reports AdWeek.

Category: News
Created on Saturday, 11 November 2017 17:55
Comment count: 0
Read more

News

Sheraton Teams Up with Showtime for Digi…

Sheraton Hotels has partnered with Showtime to develop a digital series that will provide a behind-the-scene view of popular shows such as “Shameless,” “Billions,” and “Homeland.” So reports MarketingDive.

CMO Tech

Digital Marketing Required for Responsiv…

Digital marketing capabilities are increasingly important with brands seeking to gain a competitive edge by being responsive to customers’ feedback and changing preferences for product offerings, services, and packaging. So...

CMO Challenges

Storytelling Can Be Powerful, But Often …

Marketers are pushing the concept of storytelling as a powerful tool that can differentiate content in a crowded field of digital promotional items.

Strategy

Crank Up the Email Volume to Boost Sales

A recent analysis has concluded that increasing the volume of email sent to prospects can increase sales rather than alienate potential customers. So reports Entrepreneur.

Campaigns

Airbnb Dinged Over Floating Vacation Cam…

Airbnb is being criticized for an email campaign promoting floating vacations, or trips during which individuals never set foot on dry land. The campaign is drawing scrutiny at a time when...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

Visit other PMG Sites: