The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.
Consumers originate 49% of product searches on Amazon and 36% of product searches on search engines, according to the 2018 Internet Trends Report compiled by Mary Meeker, venture capitalist and...
Conway, Arkansas-based Acxiom has agreed to sell its main business unit, called Acxiom Marketing Solutions, to New York-based Interpublic Group for $2.3 billion in cash. So reports ArkansasOnline.
The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.
Consumers originate 49% of product searches on Amazon and 36% of product searches on search engines, according to the 2018 Internet Trends Report compiled by Mary Meeker, venture capitalist and attorney at Kleiner Perkins Caufield & Byers.
Conway, Arkansas-based Acxiom has agreed to sell its main business unit, called Acxiom Marketing Solutions, to New York-based Interpublic Group for $2.3 billion in cash. So reports ArkansasOnline.
In a recent study by GDMA, a global group of marketing associations, 51% of survey respondents said they are willing to share their personal data with businesses if there are clear benefits of doing so. So reports AMonline.
Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to "sweat away" jet lag at a local Equinox gym. So reports MarketingDive.
Consumers originate 49% of product searches on Amazon and 36% of product searches on search engines, according to the 2018 Internet Trends Report compiled by Mary Meeker, venture capitalist and...
In a recent study by GDMA, a global group of marketing associations, 51% of survey respondents said they are willing to share their personal data with businesses if there are...
The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.
The newest formidable firms in the highly competitive marketing agency business may be the same companies that throw newspapers on your front porch.
Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to...
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...
Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.
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