Top News
Strategy
The spectacular implosion of cryptocurrency exchange FTX, which recently filed for bankruptcy, has reverberated across the marketing world.
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How CMOs Are Coping with Inflation and Slowdown Fears
Thursday, 20 October 2022
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Kindness: A Vital Element for Marketing Teams
Thursday, 11 August 2022
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Morgan Stanley CMO Offer 3 Key Insights for Success
Thursday, 11 August 2022
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MLB's CMO on Its Strategy to Grow Fanbase
Friday, 22 July 2022
Campaigns
The reviews are in: The unconventional viral marketing campaign around horror movie M3GAN helped lead to paydirt at the box office.
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Balenciaga Designer Apologizes for 'Inappropriate' Campaign
Wednesday, 07 December 2022
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Why Is Balenciaga Suing Its Ad Campaign Producers?
Friday, 02 December 2022
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Toyota 'Never Settle' Campaign Looks to Tug at the Heartstrings
Thursday, 20 October 2022
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Quest Diagnostics Debuts 'Provocative' Marketing Campaign
Thursday, 20 October 2022
CMO Tech
In the parlance of Twitter, to get “ratioed” is a negative term indicating that a user’s tweet has received vastly more replies than likes or retweets. That’s pretty much what has happened to the social messaging site in the early days of its takeover by billionaire Elon Musk.
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Poor Retargeting: A Big Reason Customers Are Blocking Brands
Monday, 23 May 2022
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Is the ‘Creative’ CMO a Thing of the Past?
Monday, 25 April 2022
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P&G Helped Develop Way Around Apple’s Data Safeguards
Saturday, 10 April 2021
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ClickDimensions Buys Eletype
Saturday, 20 February 2021
CMO Challenges
Southwest Airlines’ 2022 pre-Christmas meltdown has led to negative headlines, social media outcry, and the looming threat of government investigations, but it may not damage the brand much over the long term.
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CMOs Face Choppy Waters in 2023
Wednesday, 07 December 2022
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What Are CMO’s Prioritizing for 2023?
Monday, 10 October 2022
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Marketers Still Struggling to Get Their Websites Just Right
Monday, 22 August 2022
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What Marketers Will Have to Navigate in the Metaverse
Monday, 22 August 2022
News
Culver’s has tapped Julie Fussner as the first chief marketing officer in the 38-year history of the fast-food burger chain, based in Prairie du Sac, Wisconsin. So reports Restaurant Business.
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Denny’s Picks Up CMO from Chuck E. Cheese
Friday, 20 January 2023
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Ulta Beauty Hires CMO From Samsung
Friday, 20 January 2023
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Burger King Appoints Pepsico Marketing Veteran as CMO
Friday, 20 January 2023
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Peloton Names Twitter’s Ex-Marketing Head as CMO
Friday, 20 January 2023
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