Strategy

The spectacular implosion of cryptocurrency exchange FTX, which recently filed for bankruptcy, has reverberated across the marketing world.

Monday, 21 November 2022
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Campaigns

The reviews are in: The unconventional viral marketing campaign around horror movie M3GAN helped lead to paydirt at the box office.

Friday, 20 January 2023
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CMO Tech

In the parlance of Twitter, to get “ratioed” is a negative term indicating that a user’s tweet has received vastly more replies than likes or retweets. That’s pretty much what has happened to the social messaging site in the early days of its takeover by billionaire Elon Musk.

Wednesday, 02 November 2022
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CMO Challenges

Southwest Airlines’ 2022 pre-Christmas meltdown has led to negative headlines, social media outcry, and the looming threat of government investigations, but it may not damage the brand much over the long term.

Friday, 06 January 2023
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News

Culver’s has tapped Julie Fussner as the first chief marketing officer in the 38-year history of the fast-food burger chain, based in Prairie du Sac, Wisconsin. So reports Restaurant Business.

Friday, 20 January 2023
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