Strategy

Cozy sentimentality and a budget-conscious emphasis on value have been a couple of themes emerging in marketers’ campaigns for the 2023 holiday season.

Thursday, 30 November 2023
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Campaigns

A $4 million advertising campaign backed by San Francisco business leaders may or may not restore the city’s recently tarnished brand, but it has already sparked an array of reactions.

Wednesday, 01 November 2023
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CMO Tech

As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.

Sunday, 09 July 2023
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CMO Challenges

Chief marketing officers and CEOs are not always on the same page about the role of marketing, and at some organizations the divide is widening. So reports The Wall Street Journal.

Wednesday, 22 November 2023
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News

Fernando Machado, the chief marketing officer at plant-based food technology company NotCo, has revealed that he is leaving the role after only eight months. So reports AdAge.

Thursday, 30 November 2023
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