Strategy

Major League Baseball decided to move its All Star Game out of Georgia in opposition to the state’s newly passed voting law. The decision is one of the biggest moves yet by a brand to use its platform and its economic power to influence or punish a state for voting restrictions following the 2020 presidential election.

Saturday, 10 April 2021
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Campaigns

As more Americans get vaccinated against COVID-19 and the country begins to open up more, Washington D.C. and Connecticut are among some of the places launching new tourism campaigns.

Monday, 10 May 2021
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CMO Tech

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Saturday, 10 April 2021
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CMO Challenges

More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.

Saturday, 20 February 2021
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News

Phil Bienert, CMO of 1-800 Contacts, weighs in on how his firm is navigating some “pretty dramatic shifts” in the “tools that marketers use to be able to reach customers.” So reports DigiDay.

Monday, 10 May 2021
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