Top News
Strategy
Despite being one of the world’s biggest advertisers, Unilever does not have a dedicated CMO. That’s due, in part, to the increasingly blurred lines between digital marketing and commerce. So reports Adweek.
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Most Brand Strategies Failing to Address Climate Change: Marketer Survey
Saturday, 05 March 2022
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2022 SEO Trends Marketers Need to Know About
Friday, 04 February 2022
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How to Help Sales and Marketing Get on the Same Page
Friday, 10 December 2021
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How Important is Multicultural Marketing?
Tuesday, 07 December 2021
Campaigns
McDonald's recently announced that it is bringing back its Szechuan dipping sauce for chicken nuggets for a limited run, beginning March 31. So reports Marketing Dive.
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Inside Applebee’s ‘Here’s to The Regulars’ Campaign
Saturday, 19 February 2022
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Michelob Ultra Launches Sportswear Line in Latest Push into Wellness
Friday, 04 February 2022
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McDonald's Taps Fashion Trailblazer to Reimagine Lunar New Year in the Metaverse
Monday, 31 January 2022
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New Target Campaign: What We Value Most Shouldn’t Cost More
Monday, 24 May 2021
CMO Tech
Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.
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Is the ‘Creative’ CMO a Thing of the Past?
Monday, 25 April 2022
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P&G Helped Develop Way Around Apple’s Data Safeguards
Saturday, 10 April 2021
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ClickDimensions Buys Eletype
Saturday, 20 February 2021
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Getting the Best ROI Out of Podcasts
Wednesday, 28 October 2020
CMO Challenges
As consumers increasingly move into virtual spaces dubbed “digital campfires” by Deloitte, marketers need to focus on making human connections. So reports Smart Brief.
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Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO
Monday, 25 April 2022
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What's Next for the CMO Role?
Monday, 11 April 2022
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Don't Label Me 'Latinx': 3rd Eye's Chief Vision Officer
Monday, 21 March 2022
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Steps CMOs Can Take to Strengthen the Bond with CFOs
Saturday, 19 February 2022
News
Christy Marble, CMO of webOps Saas platform Pantheon, sat down with Smart Brief for a conversation about how brands can engage customers by using data-driven marketing.
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Kohl’s CMO Out Amid Activist Pressure
Tuesday, 24 May 2022
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Instagram Trend Study Shows Shift in Marijuana Marketing
Tuesday, 24 May 2022
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JCPenney Nabs CMO from CARE
Monday, 23 May 2022
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Google Now Offering Digital Marketing and Ecommerce Certificate
Monday, 02 May 2022
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