Top News
Strategy
Cozy sentimentality and a budget-conscious emphasis on value have been a couple of themes emerging in marketers’ campaigns for the 2023 holiday season.
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Autumn Starts Early as Pumpkin Spice Latte Turns 20
Sunday, 10 September 2023
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YouTubers’ Prime Energy Drink Craze Holds Marketing Lessons
Thursday, 16 March 2023
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What Does FTX’s Collapse Mean for Marketers?
Monday, 21 November 2022
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How CMOs Are Coping with Inflation and Slowdown Fears
Thursday, 20 October 2022
Campaigns
A $4 million advertising campaign backed by San Francisco business leaders may or may not restore the city’s recently tarnished brand, but it has already sparked an array of reactions.
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Fast Food Chains Go Horror-Show for Halloween Campaigns
Wednesday, 18 October 2023
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The Guardian's New Campaign Tests the Power of 'Weird' Humor
Friday, 06 October 2023
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As Meta Renews Ad Blitz, Is VR Real Yet for Marketers?
Saturday, 23 September 2023
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McDonald's Flexes Pop Culture Muscle with 'As Featured In' Push
Sunday, 20 August 2023
CMO Tech
As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.
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How Are CMOs Adapting to ChatGPT?
Saturday, 04 March 2023
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Elon Musk’s Twitter Takeover Gets 'Ratioed' By Advertisers
Wednesday, 02 November 2022
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Poor Retargeting: A Big Reason Customers Are Blocking Brands
Monday, 23 May 2022
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Is the ‘Creative’ CMO a Thing of the Past?
Monday, 25 April 2022
CMO Challenges
Chief marketing officers and CEOs are not always on the same page about the role of marketing, and at some organizations the divide is widening. So reports The Wall Street Journal.
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Retail Media Projected to Overtake TV for Ad Revenue by 2028
Monday, 26 June 2023
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CMO Tenure Still Short, But New Trends Point to a Brighter Future
Friday, 19 May 2023
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Creative Thinking Tops List of Vital CMO Skills: Survey
Saturday, 08 April 2023
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What Marketing Pros Say About Southwest Airlines' Fiasco
Friday, 06 January 2023
News
Fernando Machado, the chief marketing officer at plant-based food technology company NotCo, has revealed that he is leaving the role after only eight months. So reports AdAge.
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Z Supply Taps Pair to Lead Merchandising, Marketing
Thursday, 30 November 2023
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Toronto's Roots Hires CMO From Unilever
Thursday, 30 November 2023
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Nike's New CMO Is a Returning Company Veteran
Thursday, 30 November 2023
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Anheuser-Busch CMO Steps Down Amid Bud Lite Backlash
Thursday, 30 November 2023
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