Top News
Strategy
Twenty years after Starbucks debuted its pumpkin spice latte, autumn for marketers keeps arriving earlier and earlier.
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YouTubers’ Prime Energy Drink Craze Holds Marketing Lessons
Thursday, 16 March 2023
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What Does FTX’s Collapse Mean for Marketers?
Monday, 21 November 2022
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How CMOs Are Coping with Inflation and Slowdown Fears
Thursday, 20 October 2022
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Kindness: A Vital Element for Marketing Teams
Thursday, 11 August 2022
Campaigns
Virtual reality isn’t futuristic, it’s already here, and it’s routine. That’s the gist of Meta Platforms’ latest advertising campaign, in contrast with the sci-fi metaverse of previous pushes, as The Wall Street Journal reports.
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McDonald's Flexes Pop Culture Muscle with 'As Featured In' Push
Sunday, 20 August 2023
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Barbie Movie’s Marketing Campaign Is A Hot Pink Hit
Saturday, 22 July 2023
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Verizon, Tinder Lead Best of Brands’ 2023 Pride Campaigns
Friday, 09 June 2023
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Why Inclusive Marketing Will Outlast Bud Light’s Backlash
Sunday, 30 April 2023
CMO Tech
As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.
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How Are CMOs Adapting to ChatGPT?
Saturday, 04 March 2023
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Elon Musk’s Twitter Takeover Gets 'Ratioed' By Advertisers
Wednesday, 02 November 2022
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Poor Retargeting: A Big Reason Customers Are Blocking Brands
Monday, 23 May 2022
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Is the ‘Creative’ CMO a Thing of the Past?
Monday, 25 April 2022
CMO Challenges
Global advertising revenue from retail media channels—retailer-owned e-commerce sites—will outmatch revenue from television by 2028, according to the biggest media buyer worldwide, GroupM. So reports Reuters.
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CMO Tenure Still Short, But New Trends Point to a Brighter Future
Friday, 19 May 2023
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Creative Thinking Tops List of Vital CMO Skills: Survey
Saturday, 08 April 2023
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What Marketing Pros Say About Southwest Airlines' Fiasco
Friday, 06 January 2023
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CMOs Face Choppy Waters in 2023
Wednesday, 07 December 2022
News
Goodles, a food brand that touts “better-for-you” boxed macaroni and cheese, has added three new executives, including a chief marketing officer. So reports Retail Dive.
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Tommy Hilfiger Promotes CMO From Within
Saturday, 23 September 2023
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Overstock.com’s Top Marketer Leaves Company
Saturday, 23 September 2023
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Hardee’s, Carl’s Jr. Parent Taps CMO From Cracker Barrel
Saturday, 23 September 2023
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Ford Hires CMO From Toyota
Saturday, 23 September 2023
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