Strategy

Major League Baseball decided to move its All Star Game out of Georgia in opposition to the state’s newly passed voting law. The decision is one of the biggest moves yet by a brand to use its platform and its economic power to influence or punish a state for voting restrictions following the 2020 presidential election.

Saturday, 10 April 2021
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Campaigns

On March 9, in support of International Women’s day, Burger King tweeted “Women belong in the kitchen." It was part of a campaign that noted just 20% of chefs are women and highlighted Burger King’s support and efforts to empower female employees. So reports Marketing-interactive.com.

Friday, 19 March 2021
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CMO Tech

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Saturday, 10 April 2021
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CMO Challenges

More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.

Saturday, 20 February 2021
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News

In 1995, 15-year old Melissa Proctor desperately wanted to work for the Miami Heat and called the organization daily begging for a role… any role. She eventually was offered an unpaid job as the organization’s first female ball attendant. Today, Proctor is the CMO of the Atlanta Hawks. So reports ESPN.

Saturday, 10 April 2021
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