Cozy sentimentality and a budget-conscious emphasis on value have been a couple of themes emerging in marketers’ campaigns for the 2023 holiday season.
A $4 million advertising campaign backed by San Francisco business leaders may or may not restore the city’s recently tarnished brand, but it has already sparked an array of reactions.
As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.
Chief marketing officers and CEOs are not always on the same page about the role of marketing, and at some organizations the divide is widening. So reports The Wall Street Journal.
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