Misalignment between sales and marketing costs businesses more than $1 trillion a year. So reports the Harvard Business Review.
Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.
Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.
The trial of Elizabeth Holmes, CEO of Theranos, should make it clear to Silicon Valley marketers that there’s a “fine line between hyperbole and public deception,” according to a recent article from PR Week.
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