Strategy

Twenty years after Starbucks debuted its pumpkin spice latte, autumn for marketers keeps arriving earlier and earlier.

Sunday, 10 September 2023
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Campaigns

Virtual reality isn’t futuristic, it’s already here, and it’s routine. That’s the gist of Meta Platforms’ latest advertising campaign, in contrast with the sci-fi metaverse of previous pushes, as The Wall Street Journal reports.

Saturday, 23 September 2023
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CMO Tech

As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.

Sunday, 09 July 2023
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CMO Challenges

Global advertising revenue from retail media channels—retailer-owned e-commerce sites—will outmatch revenue from television by 2028, according to the biggest media buyer worldwide, GroupM. So reports Reuters.

Monday, 26 June 2023
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News

Goodles, a food brand that touts “better-for-you” boxed macaroni and cheese, has added three new executives, including a chief marketing officer. So reports Retail Dive.

Saturday, 23 September 2023
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