Strategy

Cannabis companies are increasingly turning to the metaverse to promote their products. So reports The Wall Street Journal.

Thursday, 02 June 2022
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Campaigns

In 2019, Morgan Flatley acknowledged that McDonald’s brand is “a little meaningless” to consumers. Speaking at a recent event, Flatley, the global CMO at McDonald’s, has taken a number of steps to combat its brand’s reputation as “cultural wallpaper.” So reports Marketing Week.

Tuesday, 21 June 2022
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CMO Tech

Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.

Monday, 23 May 2022
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CMO Challenges

The Chief Customer Officer role has gained stature in the last few years as customer needs and expectations have grown significantly.

Tuesday, 21 June 2022
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News

Much has been written about short CMO tenure and troubled waters for the role. However, this story may be misguided, according to Seth Matlins, managing director of the Forbes CMO Network.

Tuesday, 21 June 2022
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