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CMO Challenges

CMO Challenges (147)

What Marketing Pros Say About Southwest Airlines' Fiasco

Friday, 06 January 2023
CMO Challenges
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Southwest Airlines’ 2022 pre-Christmas meltdown has led to negative headlines, social media outcry, and the looming threat of government investigations, but it may not damage the brand much over the long term.

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CMOs Face Choppy Waters in 2023  

Wednesday, 07 December 2022
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Chief marketing officers are headed into the new year under pressure from uncertainty around the economic climate and customer behavior. That’s according to research firm Gartner, which outlined the top CMO trends in 2023.

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What Are CMO’s Prioritizing for 2023?  

Monday, 10 October 2022
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Deciding what to prioritize heading into a new year, especially with so much economic uncertainty, can be tricky. So report CMS Wire.

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Marketers Still Struggling to Get Their Websites Just Right

Monday, 22 August 2022
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Despite websites having been around for decades, most brands still struggle with the effectiveness of their sites. So reports MarTech Series.

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What Marketers Will Have to Navigate in the Metaverse

Monday, 22 August 2022
CMO Challenges
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The metaverse will impact many industries, but none more so than the marketing industry. So reports Venture Beat.

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CFPB to Digital Marketing Providers: Comply with Federal Consumer Finance Protections

Thursday, 11 August 2022
CMO Challenges
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The Consumer Financial Protection Bureau (CFPB) issued an interpretive rule explaining when digital marketing providers for financial firms must comply with federal consumer financial protection law.
Digital marketers that are involved in the identification or selection of prospective customers or the selection or placement of content to affect consumer behavior are typically service providers for purposes of the law, the CFPB noted in a press release.

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Will the CCO Role to Eclipse CMO Role?

Tuesday, 21 June 2022
CMO Challenges
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The Chief Customer Officer role has gained stature in the last few years as customer needs and expectations have grown significantly.

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The CMO Role Is Changing, Not Dying

Thursday, 02 June 2022
CMO Challenges
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There have been many articles declaring the death of the CMO role, and plenty of firms have eliminated the title of Chief Marketing Officer. But the role isn’t dying, it is evolving, according to several marketing leaders. So report Forbes.

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What Skills Are Coveted Most by Marketing Orgs?

Tuesday, 24 May 2022
CMO Challenges
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As consumers increasingly move into virtual spaces dubbed “digital campfires” by Deloitte, marketers need to focus on making human connections. So reports Smart Brief.

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Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO

Monday, 25 April 2022
CMO Challenges
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Raja Rajamannar, Mastercard CMO and president of the World Federation of Advertisers, discussed data privacy, the metaverse and more with The Drum.

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