Despite websites having been around for decades, most brands still struggle with the effectiveness of their sites. So reports MarTech Series.

The metaverse will impact many industries, but none more so than the marketing industry. So reports Venture Beat.

The Consumer Financial Protection Bureau (CFPB) issued an interpretive rule explaining when digital marketing providers for financial firms must comply with federal consumer financial protection law.
Digital marketers that are involved in the identification or selection of prospective customers or the selection or placement of content to affect consumer behavior are typically service providers for purposes of the law, the CFPB noted in a press release.

The Chief Customer Officer role has gained stature in the last few years as customer needs and expectations have grown significantly.