The Consumer Financial Protection Bureau (CFPB) issued an interpretive rule explaining when digital marketing providers for financial firms must comply with federal consumer financial protection law.
Digital marketers that are involved in the identification or selection of prospective customers or the selection or placement of content to affect consumer behavior are typically service providers for purposes of the law, the CFPB noted in a press release.

There have been many articles declaring the death of the CMO role, and plenty of firms have eliminated the title of Chief Marketing Officer. But the role isn’t dying, it is evolving, according to several marketing leaders. So report Forbes.