During the pandemic, many firms have slashed their marketing budgets. However, history shows that companies that bounced back the best from past recessions didn’t actually cut their marketing budgets, and in some cases they even increased their spending. So reports the Harvard Business Review. 

Most of the changes ushered in by COVID-19 have accelerated existing trends, not created new ones. In many instances, this bodes well for influencers. That’s according to a new report from eMarketer.

With the pandemic hitting many companies hard, marketing organizations have to figure out how to navigate amid shrinking budgets and lowered headcounts. So reports CMS Wire.

A recent survey from Blind finds that 83.3% of marketing and communications professionals say they’re burned out during the COVID crisis. That’s the most of any job function included in the survey of almost 7,000 people. And, it’s up from the 74.8% of marketing professionals that said they were burned out during a poll in February.