CMO Challenges (128)
CMOs Gaining Influence, But Role Has A Branding Problem
- Saturday, 20 February 2021
- CMO Challenges
- Written by CMO Tech News Staff
More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.
Read more...The Impact of a Long, Strange Year on Marketing
- Saturday, 31 October 2020
- CMO Challenges
- Written by CMO Tech News Staff
Meghan Keaney Anderson, HubSpot’s VP of Marketing, notes that 2020 has been a “strange mix of bright spots and really dark moments.”
Read more...CMOs Must Show Optimism Amid Pandemic
- Monday, 21 September 2020
- CMO Challenges
- Written by CMO Tech News Staff
Many marketers have faced mid-year budget cuts amid the pandemic, according to a recent report from Gartner, but 73% of CMOs expect the fallout from the pandemic to be temporary. So reports CMS Wire.
Read more...AdAge White Paper Offers Insights for Marketers During Tough Times
- Monday, 21 September 2020
- CMO Challenges
- Written by CMO Tech News
AdAge has released a new 56-page white paper, entitled “Downtime Opportunity: 2020 Edition,” which details how past economic tumult and even the current pandemic can present significant opportunities.
Read more...Now is Not the Time to Slash Your Marketing Budget
- Tuesday, 25 August 2020
- CMO Challenges
- Written by CMO Tech News Staff
During the pandemic, many firms have slashed their marketing budgets. However, history shows that companies that bounced back the best from past recessions didn’t actually cut their marketing budgets, and in some cases they even increased their spending. So reports the Harvard Business Review.
Read more...How Has the Pandemic Changed Influencer Marketing?
- Tuesday, 25 August 2020
- CMO Challenges
- Written by CMO Tech News Staff
Most of the changes ushered in by COVID-19 have accelerated existing trends, not created new ones. In many instances, this bodes well for influencers. That’s according to a new report from eMarketer.
Read more...How Are CMOs Handling Reduced Headcount, Slashed Budgets?
- Tuesday, 28 July 2020
- CMO Challenges
- Written by CMO Tech News
With the pandemic hitting many companies hard, marketing organizations have to figure out how to navigate amid shrinking budgets and lowered headcounts. So reports CMS Wire.
Read more...Most Marketers Burned Out Amid Major Changes
- Monday, 13 July 2020
- CMO Challenges
- Written by CMO Tech News Staff
A recent survey from Blind finds that 83.3% of marketing and communications professionals say they’re burned out during the COVID crisis. That’s the most of any job function included in the survey of almost 7,000 people. And, it’s up from the 74.8% of marketing professionals that said they were burned out during a poll in February.
Read more...What Will Happen to CMO Pay in 2020?
- Tuesday, 09 June 2020
- CMO Challenges
- Written by CMO Tech News Staff
Most (84%) CMOs say their compensation is tied to improved business results. That could spell bad news for 2020 pay as the pandemic has disrupted most CMOs’ 2020 plans. So reports MarTech Series.
Read more...5 Strategies for Digital Marketers During Pandemic
- Monday, 04 May 2020
- CMO Challenges
- Written by CMO Tech News Staff
There are five digital marketing strategies that marketers should utilize during covid-19. So reports Marketing Tech.
Read more...Most Read
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Sep 21 2020
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Written by CMO Tech News Staff
Many marketers have faced mid-year budget cuts amid the pandemic,…
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Sep 21 2020
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Written by CMO Tech News
AdAge has released a new 56-page white paper, entitled “Downtime…
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Oct 31 2020
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Written by CMO Tech News Staff
Meghan Keaney Anderson, HubSpot’s VP of Marketing, notes that 2020…
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Nov 28 2020
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Written by CMO Tech News
A recent study from Spencer Stuart and The Institute for…
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