CMO Challenges (141)
Will the CCO Role to Eclipse CMO Role?
- Tuesday, 21 June 2022
- CMO Challenges
- Written by CMO Tech News
The Chief Customer Officer role has gained stature in the last few years as customer needs and expectations have grown significantly.
Read more...The CMO Role Is Changing, Not Dying
- Thursday, 02 June 2022
- CMO Challenges
- Written by CMO Tech News
There have been many articles declaring the death of the CMO role, and plenty of firms have eliminated the title of Chief Marketing Officer. But the role isn’t dying, it is evolving, according to several marketing leaders. So report Forbes.
Read more...What Skills Are Coveted Most by Marketing Orgs?
- Tuesday, 24 May 2022
- CMO Challenges
- Written by CMO Tech News
As consumers increasingly move into virtual spaces dubbed “digital campfires” by Deloitte, marketers need to focus on making human connections. So reports Smart Brief.
Read more...Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO
- Monday, 25 April 2022
- CMO Challenges
- Written by CMO Tech News
Raja Rajamannar, Mastercard CMO and president of the World Federation of Advertisers, discussed data privacy, the metaverse and more with The Drum.
Read more...What's Next for the CMO Role?
- Monday, 11 April 2022
- CMO Challenges
- Written by CMO Tech News
The CMO role has changed dramatically in the last decade, with some firms ditching the title altogether and other re-adding it after previously ditching it. Other firms are evolving the role.
Read more...Don't Label Me 'Latinx': 3rd Eye's Chief Vision Officer
- Monday, 21 March 2022
- CMO Challenges
- Written by CMO Tech News
Diana Brooks, Chief Vision Officer at The 3rd Eye, recently penned an opinion column for AdAge arguing against the use of the term Latinx in most circumstances.
Read more...Steps CMOs Can Take to Strengthen the Bond with CFOs
- Saturday, 19 February 2022
- CMO Challenges
- Written by CMO Tech News
CMOs are increasingly leveraging complex marketing technology. They need to understand data about consumer behavior in order to drive growth and innovation. So reports Fast Company.
Read more...CMO Tenure on the Decline Because of Lack of Trust: Study
- Saturday, 19 February 2022
- CMO Challenges
- Written by CMO Tech News
Why is CMO tenure at its lowest point in the last decade? Marketing agency Boathouse Inc. recently conducted a CMO Study to find out.
Read more...Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
- Saturday, 19 February 2022
- CMO Challenges
- Written by CMO Tech News
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
Read more...Keep An Eye on These 10 Content Marketing Trends
- Friday, 03 December 2021
- CMO Challenges
- Written by CMO Tech News
The pandemic has been driving changes in consumer behavior and content marketing opportunities. So reports Search Engine Journal.
Read more...Most Read
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Feb 04 2022
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Written by CMO Tech News
Search rankings are vital to brands trying to stay relevant…
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Jan 31 2022
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Written by CMO Tech News
To ring in Lunar New Year with style and innovation,…
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Feb 19 2022
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Written by CMO Tech News
CMOs are increasingly leveraging complex marketing technology. They need to…
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Jan 11 2022
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Written by CMO Tech News
Ellie Doty, CMO of Burger King, is leaving the firm…
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