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What Skills Are Coveted Most by Marketing Orgs?

As consumers increasingly move into virtual spaces dubbed “digital campfires” by Deloitte, marketers need to focus on making human connections. So reports Smart Brief.

Thumbs up hand 157251 1280If marketing pros want to be successful in their careers, they must create impactful relationships with both their professional peers as well as their intended audiences. This will help them stand out among an industry that is increasingly looking to be agile and lean and “seen as living within the moment.”

Marketers, more so than ever, need to make their mark quickly. They can do this, in part, by tapping influencers and creators to try to engage with target audiences and segments.

Marketers need to be resourceful, flexible, ready to pivot at any time, and be able to self-manage. This is increasingly important as more marketers are now working from home.

Finally, soft skills matter more today than at any time in the past. “These skills are now considered nonoptional in an industry that cherishes human relationships,” according to the article. These skills are seen not only vital to working as part of a team but also to connecting with customers.

Read the full article from Smart Brief.

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