CMO Tech (192)
Marketers Confront AI As New Tools Hit the Industry
- Sunday, 09 July 2023
- CMO Tech
- Written by CMO Tech News
As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.
Read more...How Are CMOs Adapting to ChatGPT?
- Saturday, 04 March 2023
- CMO Tech
- Written by CMO Tech News Staff
Optimism seems to be outweighing potential concerns as chief marketing officers respond to the rise of ChatGPT, the popular text-generated chatbot from artificial intelligence company OpenAI.
Read more...Elon Musk’s Twitter Takeover Gets 'Ratioed' By Advertisers
- Wednesday, 02 November 2022
- CMO Tech
- Written by CMO Tech News
In the parlance of Twitter, to get “ratioed” is a negative term indicating that a user’s tweet has received vastly more replies than likes or retweets. That’s pretty much what has happened to the social messaging site in the early days of its takeover by billionaire Elon Musk.
Read more...Poor Retargeting: A Big Reason Customers Are Blocking Brands
- Monday, 23 May 2022
- CMO Tech
- Written by CMO Tech News
Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.
Read more...Is the ‘Creative’ CMO a Thing of the Past?
- Monday, 25 April 2022
- CMO Tech
- Written by CMO Tech News
The CMO has traditionally been seen as a creative role, but in today’s environment, that’s simply not enough. So writes Lisa Bradner, Yieldmo's GM of Analytics, in a post for The Media Leader.
Read more...P&G Helped Develop Way Around Apple’s Data Safeguards
- Saturday, 10 April 2021
- CMO Tech
- Written by CMO Tech News
Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.
Read more...ClickDimensions Buys Eletype
- Saturday, 20 February 2021
- CMO Tech
- Written by CMO Tech News Staff
ClickDimensions announced it is buying Eletype, a marketing technology firm. So reports CMO by IDG.
Read more...Getting the Best ROI Out of Podcasts
- Wednesday, 28 October 2020
- CMO Tech
- Written by CMO Tech News
The pandemic has changed how many firms view podcasts and now the channel is a key part of many 2021 marketing plans. So reports MarTech Today.
Read more...How to Keep Customers Happy Amid the Pandemic
- Tuesday, 28 July 2020
- CMO Tech
- Written by CMO Tech News
Keeping customers happy should always be the main goal for marketers. So reports Forbes.
Read more...Using VR to Gain an Edge in Customer Experience
- Tuesday, 07 April 2020
- CMO Tech
- Written by CMO Tech News Staff
Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.
Read more...