
CMO Tech (189)
Poor Retargeting: A Big Reason Customers Are Blocking Brands
- Monday, 23 May 2022
- CMO Tech
- Written by CMO Tech News
Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.
Read more...Is the ‘Creative’ CMO a Thing of the Past?
- Monday, 25 April 2022
- CMO Tech
- Written by CMO Tech News
The CMO has traditionally been seen as a creative role, but in today’s environment, that’s simply not enough. So writes Lisa Bradner, Yieldmo's GM of Analytics, in a post for The Media Leader.
Read more...P&G Helped Develop Way Around Apple’s Data Safeguards
- Saturday, 10 April 2021
- CMO Tech
- Written by CMO Tech News
Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.
Read more...ClickDimensions Buys Eletype
- Saturday, 20 February 2021
- CMO Tech
- Written by CMO Tech News Staff
ClickDimensions announced it is buying Eletype, a marketing technology firm. So reports CMO by IDG.
Read more...Getting the Best ROI Out of Podcasts
- Wednesday, 28 October 2020
- CMO Tech
- Written by CMO Tech News
The pandemic has changed how many firms view podcasts and now the channel is a key part of many 2021 marketing plans. So reports MarTech Today.
Read more...How to Keep Customers Happy Amid the Pandemic
- Tuesday, 28 July 2020
- CMO Tech
- Written by CMO Tech News
Keeping customers happy should always be the main goal for marketers. So reports Forbes.
Read more...Using VR to Gain an Edge in Customer Experience
- Tuesday, 07 April 2020
- CMO Tech
- Written by CMO Tech News Staff
Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.
Read more...Marketers That Use Customers’ Personal Data May Pay a Price
- Tuesday, 31 March 2020
- CMO Tech
- Written by CMO Tech News Staff
Using customers’ data may come at a price. That’s according to new research that finds 6 in 10 consumers say they’re “less inclined to use a product if their data is used for any purpose,” according to a recent article from CMO.
Read more...Data: the Fuel That Drives Critical Marketing, Biz Decisions
- Tuesday, 31 March 2020
- CMO Tech
- Written by CMO Tech News Staff
Noam Harel, CMO of Cleo, offers some insight into how to collect, corroborate and organize your data. She authored a recent post in Forbes.
Read more...How CMOs Can Help Their Team Work from Home Effectively
- Tuesday, 31 March 2020
- CMO Tech
- Written by CMO Tech News Staff
With large portions of the country effectively on lockdown and “social distancing” suddenly part of the public’s lexicon, there are huge swaths of the workforce now working from home. That may not be easy for some.
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Feb 04 2022
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Jan 11 2022
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