CMO Tech

CMO Tech (192)

Marketers Confront AI As New Tools Hit the Industry  

As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.


How Are CMOs Adapting to ChatGPT?

Optimism seems to be outweighing potential concerns as chief marketing officers respond to the rise of ChatGPT, the popular text-generated chatbot from artificial intelligence company OpenAI.


Elon Musk’s Twitter Takeover Gets 'Ratioed' By Advertisers  

In the parlance of Twitter, to get “ratioed” is a negative term indicating that a user’s tweet has received vastly more replies than likes or retweets. That’s pretty much what has happened to the social messaging site in the early days of its takeover by billionaire Elon Musk.


Poor Retargeting: A Big Reason Customers Are Blocking Brands

Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.


Is the ‘Creative’ CMO a Thing of the Past?

The CMO has traditionally been seen as a creative role, but in today’s environment, that’s simply not enough. So writes Lisa Bradner, Yieldmo's GM of Analytics, in a post for The Media Leader.


P&G Helped Develop Way Around Apple’s Data Safeguards

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.


ClickDimensions Buys Eletype

ClickDimensions announced it is buying Eletype, a marketing technology firm. So reports CMO by IDG.


Getting the Best ROI Out of Podcasts

The pandemic has changed how many firms view podcasts and now the channel is a key part of many 2021 marketing plans. So reports MarTech Today.


How to Keep Customers Happy Amid the Pandemic

Keeping customers happy should always be the main goal for marketers. So reports Forbes.


Using VR to Gain an Edge in Customer Experience

Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.


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