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CMO Tech

CMO Tech (190)

Elon Musk’s Twitter Takeover Gets 'Ratioed' By Advertisers  

Wednesday, 02 November 2022
CMO Tech
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In the parlance of Twitter, to get “ratioed” is a negative term indicating that a user’s tweet has received vastly more replies than likes or retweets. That’s pretty much what has happened to the social messaging site in the early days of its takeover by billionaire Elon Musk.

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Poor Retargeting: A Big Reason Customers Are Blocking Brands

Monday, 23 May 2022
CMO Tech
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Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.

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Is the ‘Creative’ CMO a Thing of the Past?

Monday, 25 April 2022
CMO Tech
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The CMO has traditionally been seen as a creative role, but in today’s environment, that’s simply not enough. So writes Lisa Bradner, Yieldmo's GM of Analytics, in a post for The Media Leader.

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P&G Helped Develop Way Around Apple’s Data Safeguards

Saturday, 10 April 2021
CMO Tech
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Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

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ClickDimensions Buys Eletype

Saturday, 20 February 2021
CMO Tech
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ClickDimensions announced it is buying Eletype, a marketing technology firm. So reports CMO by IDG.

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Getting the Best ROI Out of Podcasts

Wednesday, 28 October 2020
CMO Tech
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The pandemic has changed how many firms view podcasts and now the channel is a key part of many 2021 marketing plans. So reports MarTech Today.

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How to Keep Customers Happy Amid the Pandemic

Tuesday, 28 July 2020
CMO Tech
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Keeping customers happy should always be the main goal for marketers. So reports Forbes.

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Using VR to Gain an Edge in Customer Experience

Tuesday, 07 April 2020
CMO Tech
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Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.

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Marketers That Use Customers’ Personal Data May Pay a Price

Tuesday, 31 March 2020
CMO Tech
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Using customers’ data may come at a price. That’s according to new research that finds 6 in 10 consumers say they’re “less inclined to use a product if their data is used for any purpose,” according to a recent article from CMO.

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Data: the Fuel That Drives Critical Marketing, Biz Decisions

Tuesday, 31 March 2020
CMO Tech
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Noam Harel, CMO of Cleo, offers some insight into how to collect, corroborate and organize your data. She authored a recent post in Forbes.

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