Estimated reading time: 0 minutes, 26 seconds

P&G Helped Develop Way Around Apple’s Data Safeguards

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Apple2The move is part of larger effort to get ready for new world where regulators and consumers put stricter limits on the amount of data they provide to marketers, making it harder to identify and reach key audiences.

Read the full article from The Wall Street Journal.

Read 2729 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.