Despite being one of the world’s biggest advertisers, Unilever does not have a dedicated CMO. That’s due, in part, to the increasingly blurred lines between digital marketing and commerce. So reports Adweek.

The CMO Survey finds that while marketing budgets and investments in digital marketing are on the rise, only one-third of marketers surveyed say the brand strategies at their firms incorporate climate change-related goals.

Search rankings are vital to brands trying to stay relevant and grow their customer base. As such, it's important to get SEO right. So reports AIthority. 

Misalignment between sales and marketing costs businesses more than $1 trillion a year. So reports the Harvard Business Review.