Major League Baseball’s CMO Karin Timpone recently discussed the league’s strategy for growing its fanbase, especially among younger generations. So reports AdAge.

The world is changing at an unprecedented speed. ZDNet spoke with Akamai’s CMO Kim Salem-Jackson about this transformation and what marketing organizations can do to thrive in this new climate.

Cannabis companies are increasingly turning to the metaverse to promote their products. So reports The Wall Street Journal.

Influencer marketing is on the decline, as viewers trust influencer recommendations less and less, according to a recent article in Rolling Stone.