Strategy

Strategy (113)

Why Use a Fractional CMO?

A Fractional CMO is a way for organizations without a budget for a full time CMO, or who are between CMOs, to get marketing leadership. So reports Business2Community.

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BlackRock CMO Offers Actionable Insights

Frank Cooper III, BlackRock CMO offers three actionable insights to The Drum, as part of its series.

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Peek Inside AB InBev’s Marketing Strategy

Paul Talbot, a Forbes contributor, spoke with Richard Oppy, VP of global brands at AB InBev, to discuss the changes to the firm’s marketing strategy in the past year.
Here are some highlights from their conversation:

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Combating Colorism and Tokenism in Marketing

Marketers who want to connect with and serve Black and brown communities, first need to acknowledge that colorism exists and is systemic, according to a recent article from the Harvard Business Review.

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Voting Laws, Public Pressure Create Tricky Terrain for Brands

Major League Baseball decided to move its All Star Game out of Georgia in opposition to the state’s newly passed voting law. The decision is one of the biggest moves yet by a brand to use its platform and its economic power to influence or punish a state for voting restrictions following the 2020 presidential election.

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3 Things to Know About Super Bowl LV’s Ads

This year’s Super Bowl was unusual for many reasons but the advertising landscape was particular interesting. Here are three takeaways worth nothing.

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Brands Want to Talk Inclusion, But Should Listen First Instead

Many brands want to talk about important issues, but are worried about taking a public stance on high-profile issues, such as social justice issues. They don’t want to alienate consumers or deal with any backlash. However, many consumers, especially younger ones, expect brands to take a stand on issues of such importance. So reports Entrepreneur.

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How GM and WWE Are Adapting, Moving Forward

The pandemic is impacting every business in one way or another. Some industries are harder hit than others. 

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Influencers Offer Digital Marketing Tips for 2021

PR Daily asked 21 influencers what’s the top piece of marketing advice they would give to brands for 2021. 

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Four Predictions for Marketers

Jeremy Fain, CEO of Cognitiv, offers his insights about what may be in store for us in 2021. So reports ClickZ.

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