Strategy (126)
Why Unilever Operates Without a CMO
- Monday, 11 April 2022
- Strategy
- Written by CMO Tech News
Despite being one of the world’s biggest advertisers, Unilever does not have a dedicated CMO. That’s due, in part, to the increasingly blurred lines between digital marketing and commerce. So reports Adweek.
Read more...Most Brand Strategies Failing to Address Climate Change: Marketer Survey
- Saturday, 05 March 2022
- Strategy
- Written by CMO Tech News
The CMO Survey finds that while marketing budgets and investments in digital marketing are on the rise, only one-third of marketers surveyed say the brand strategies at their firms incorporate climate change-related goals.
Read more...2022 SEO Trends Marketers Need to Know About
- Friday, 04 February 2022
- Strategy
- Written by CMO Tech News
Search rankings are vital to brands trying to stay relevant and grow their customer base. As such, it's important to get SEO right. So reports AIthority.
Read more...How to Help Sales and Marketing Get on the Same Page
- Friday, 10 December 2021
- Strategy
- Written by CMO Tech News
Misalignment between sales and marketing costs businesses more than $1 trillion a year. So reports the Harvard Business Review.
Read more...How Important is Multicultural Marketing?
- Tuesday, 07 December 2021
- Strategy
- Written by CMO Tech News
The demographic landscape of the United State is changing and marketers would be wise to take notice. So reports Business Review.
Read more...Leave ESG Out of Marketing: Report
- Monday, 29 November 2021
- Strategy
- Written by CMO Tech News
New research out of Australia suggests that marketers should avoid focusing on environmental, social and governance (ESG) issues and instead focus on items that truly drive consumer choice. So reports CMO from IDG.
Read more...5 Keys for Your Marketing Strategy in the New Normal
- Tuesday, 09 November 2021
- Strategy
- Written by CMO Tech News
Figuring out marketing strategies amid a fluid environment can be difficult. However, focusing on five areas for success heading into 2022, according to CMS Wire.
Read more...With Meta Rebrand, is Facebook Running from Something?
- Tuesday, 09 November 2021
- Strategy
- Written by CMO Tech News
Alex Schultz, Facebook Chief Marketing Officer, says the company’s rebrand is not an attempt to distract the public from a string of bad press. So reports Forbes.
Read more...How Wayfair Shifted its Marketing Strategy Since the Start of the Pandemic
- Friday, 08 October 2021
- Strategy
- Written by CMO Tech News
Wayfair, the home goods e-commerce giant that owns brands AllModern, Birch Lane, Joss & Main, and Perigold, has shifted the way it approaches its marketing after the many changes in the world since early 2020. So reports Sourcing Journal.
Read more...How CMOs Are Cementing Strong Connections with CEOs
- Friday, 24 September 2021
- Strategy
- Written by CMO Tech News Staff
A strong connection between the CMO and CEO is crucial. So, what does it take to build such a partnership? Marketing leaders in Australia share what they’re been doing to forge a bond with their chief executives. So reports CMO from IDG.
Read more...Most Read
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Dec 03 2021
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Written by CMO Tech News
The pandemic has been driving changes in consumer behavior and…
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Nov 29 2021
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Written by CMO Tech News
Joe Toubes quit his job as CMO of Honeywell, a…
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Dec 10 2021
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Written by CMO Tech News
Misalignment between sales and marketing costs businesses more than $1…
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Nov 29 2021
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Written by CMO Tech News
New research out of Australia suggests that marketers should avoid…
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