Strategy (136)
Ad Spending to Grow in 2024, According to Forecasts
- Friday, 08 December 2023
- Strategy
- Written by CMO Tech News
The global ad market will continue its recovery next year, despite inflation and geopolitical turmoil, according to various projections.
Read more...Sentimentality, Value Lead 2023’s Holiday Seasonal Ads
- Thursday, 30 November 2023
- Strategy
- Written by CMO Tech News
Cozy sentimentality and a budget-conscious emphasis on value have been a couple of themes emerging in marketers’ campaigns for the 2023 holiday season.
Read more...Autumn Starts Early as Pumpkin Spice Latte Turns 20
- Sunday, 10 September 2023
- Strategy
- Written by CMO Tech News
Twenty years after Starbucks debuted its pumpkin spice latte, autumn for marketers keeps arriving earlier and earlier.
Read more...YouTubers’ Prime Energy Drink Craze Holds Marketing Lessons
- Thursday, 16 March 2023
- Strategy
- Written by CMO Tech News Staff
A UK frenzy over the rollout of Prime, an energy drink from YouTubers and boxers Logan Paul and KSI, offers marketers a curious case study in the powers of scarcity and social media.
Read more...What Does FTX’s Collapse Mean for Marketers?
- Monday, 21 November 2022
- Strategy
- Written by CMO Tech News
The spectacular implosion of cryptocurrency exchange FTX, which recently filed for bankruptcy, has reverberated across the marketing world.
Read more...How CMOs Are Coping with Inflation and Slowdown Fears
- Thursday, 20 October 2022
- Strategy
- Written by CMO Tech News
Tricky economic headwinds have been sweeping across chief marketing executives’ desks, multiple reports suggest.
Read more...Kindness: A Vital Element for Marketing Teams
- Thursday, 11 August 2022
- Strategy
- Written by CMO Tech News
Kindness is a crucial element of success in the eyes of many marketing leaders and becoming a mandatory element for success in more workplaces. So reports CMO.
Read more...Morgan Stanley CMO Offer 3 Key Insights for Success
- Thursday, 11 August 2022
- Strategy
- Written by CMO Tech News
Alice Milligan, CMO of Morgan Stanley, recently shared three key insights on the Banking Transformed podcast as she seeks to both protect the iconic brand while also enhancing it so it appeals to millions of new customers. So reports The Financial Brand.
Read more...MLB's CMO on Its Strategy to Grow Fanbase
- Friday, 22 July 2022
- Strategy
- Written by CMO Tech News
Major League Baseball’s CMO Karin Timpone recently discussed the league’s strategy for growing its fanbase, especially among younger generations. So reports AdAge.
Read more...How CMOs Can Drive Growth in Today’s Shifting Landscape
- Sunday, 10 July 2022
- Strategy
- Written by CMO Tech News
The world is changing at an unprecedented speed. ZDNet spoke with Akamai’s CMO Kim Salem-Jackson about this transformation and what marketing organizations can do to thrive in this new climate.
Read more...