Strategy (138)

Ad Spending to Grow in 2024, According to Forecasts  

The global ad market will continue its recovery next year, despite inflation and geopolitical turmoil, according to various projections.


Sentimentality, Value Lead 2023’s Holiday Seasonal Ads

Cozy sentimentality and a budget-conscious emphasis on value have been a couple of themes emerging in marketers’ campaigns for the 2023 holiday season.


Autumn Starts Early as Pumpkin Spice Latte Turns 20

Twenty years after Starbucks debuted its pumpkin spice latte, autumn for marketers keeps arriving earlier and earlier.


YouTubers’ Prime Energy Drink Craze Holds Marketing Lessons

A UK frenzy over the rollout of Prime, an energy drink from YouTubers and boxers Logan Paul and KSI, offers marketers a curious case study in the powers of scarcity and social media.


What Does FTX’s Collapse Mean for Marketers?

The spectacular implosion of cryptocurrency exchange FTX, which recently filed for bankruptcy, has reverberated across the marketing world.


How CMOs Are Coping with Inflation and Slowdown Fears

Tricky economic headwinds have been sweeping across chief marketing executives’ desks, multiple reports suggest.


Kindness: A Vital Element for Marketing Teams

Kindness is a crucial element of success in the eyes of many marketing leaders and becoming a mandatory element for success in more workplaces. So reports CMO.


Morgan Stanley CMO Offer 3 Key Insights for Success

Alice Milligan, CMO of Morgan Stanley, recently shared three key insights on the Banking Transformed podcast as she seeks to both protect the iconic brand while also enhancing it so it appeals to millions of new customers. So reports The Financial Brand.


MLB's CMO on Its Strategy to Grow Fanbase

Major League Baseball’s CMO Karin Timpone recently discussed the league’s strategy for growing its fanbase, especially among younger generations. So reports AdAge.


How CMOs Can Drive Growth in Today’s Shifting Landscape

The world is changing at an unprecedented speed. ZDNet spoke with Akamai’s CMO Kim Salem-Jackson about this transformation and what marketing organizations can do to thrive in this new climate.


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