
Strategy (134)
What Does FTX’s Collapse Mean for Marketers?
- Monday, 21 November 2022
- Strategy
- Written by CMO Tech News
The spectacular implosion of cryptocurrency exchange FTX, which recently filed for bankruptcy, has reverberated across the marketing world.
Read more...How CMOs Are Coping with Inflation and Slowdown Fears
- Thursday, 20 October 2022
- Strategy
- Written by CMO Tech News
Tricky economic headwinds have been sweeping across chief marketing executives’ desks, multiple reports suggest.
Read more...Kindness: A Vital Element for Marketing Teams
- Thursday, 11 August 2022
- Strategy
- Written by CMO Tech News
Kindness is a crucial element of success in the eyes of many marketing leaders and becoming a mandatory element for success in more workplaces. So reports CMO.
Read more...Morgan Stanley CMO Offer 3 Key Insights for Success
- Thursday, 11 August 2022
- Strategy
- Written by CMO Tech News
Alice Milligan, CMO of Morgan Stanley, recently shared three key insights on the Banking Transformed podcast as she seeks to both protect the iconic brand while also enhancing it so it appeals to millions of new customers. So reports The Financial Brand.
Read more...MLB's CMO on Its Strategy to Grow Fanbase
- Friday, 22 July 2022
- Strategy
- Written by CMO Tech News
Major League Baseball’s CMO Karin Timpone recently discussed the league’s strategy for growing its fanbase, especially among younger generations. So reports AdAge.
Read more...How CMOs Can Drive Growth in Today’s Shifting Landscape
- Sunday, 10 July 2022
- Strategy
- Written by CMO Tech News
The world is changing at an unprecedented speed. ZDNet spoke with Akamai’s CMO Kim Salem-Jackson about this transformation and what marketing organizations can do to thrive in this new climate.
Read more...Cannabis Marketers Turning to the Metaverse
- Thursday, 02 June 2022
- Strategy
- Written by CMO Tech News
Cannabis companies are increasingly turning to the metaverse to promote their products. So reports The Wall Street Journal.
Read more...Has Influencer Marketing Jumped the Shark?
- Thursday, 02 June 2022
- Strategy
- Written by CMO Tech News
Influencer marketing is on the decline, as viewers trust influencer recommendations less and less, according to a recent article in Rolling Stone.
Read more...Why Unilever Operates Without a CMO
- Monday, 11 April 2022
- Strategy
- Written by CMO Tech News
Despite being one of the world’s biggest advertisers, Unilever does not have a dedicated CMO. That’s due, in part, to the increasingly blurred lines between digital marketing and commerce. So reports Adweek.
Read more...Most Brand Strategies Failing to Address Climate Change: Marketer Survey
- Saturday, 05 March 2022
- Strategy
- Written by CMO Tech News
The CMO Survey finds that while marketing budgets and investments in digital marketing are on the rise, only one-third of marketers surveyed say the brand strategies at their firms incorporate climate change-related goals.
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