Strategy (113)

Now is a Smart Time to Stay Close to Your Audience

There is less demand for paid ads on Facebook and other social media platforms at the precise time firms should be seeking to use the medium to make deeper connections. So writes Yuval Ben-Itzhak, CEO, Socialbakers, in a column for Martech Advisor.


3 Strategic Decisions to Make for Your Brand Amid Pandemic

Marketing professionals and organizations across the globe are doing their best to navigate this new, unprecedented and sometimes tricky landscape. Yet, the path forward is not entirely clear—and its not the same for each brand and organization. Here are three questions that will help guide your marketing organization and how it handles its key brands amid the pandemic and beyond.


Developing New Marketing Approaches Amid Coronavirus Pandemic

WWD recently published an article that outlined the “Dos and (Many) Don’ts” of marketing during the worldwide coronavirus outbreak.


4 Steps to Boost Your Multi-Channel Marketing

Be where your customers are—that’s an old mantra in marketing that’s held true over time but has never been more difficult for marketers to accomplish. That’s according to Pritom Das, the Founder and CEO of TravelerPlus, and a guest columnist for Entrepreneur.


How Will the Coronavirus Impact Marketers?

Some online publishers, including The New York Times, are already starting to warn about the impact COVID-19 may have on ad revenues. So reports Marketing Land.


Pinterest, Intuit CMOs Share Perspectives on Marketing, Platform Amplification

Andréa Mallard and Lara Balazs, Chief Marketing Officers for Pinterest and Intuit came together to discuss effective keys to platform amplification. So reports AdWeek.


Bacardi Generating Sales Using Voice Commerce

Bacardi says that how an ad “sounds” is equally or more important than how it “looks.” So reports The Drum. That explains its focus on ecommerce channels and its experiments into voice commerce.


How to Engage Gen Z Using Influencers

Marketers are leveraging influencers to engage Gen Z with Instagram remaining the top platform for influencer marketing. So reports MarTech Advisor.


What Marketers Can Learn from the XFL, NHL’s Hurricanes

The XFL's approach to marketing and advertising, as well as the fast moving marketing department of the NHL's Carolina Hurricanes offers valuable insights for marketing professionals.


Understanding the Link Between Human Nature and User Generated Content

Communities can be a powerful thing—and marketers should pay particular attention and make sure they incorporate communities into their strategies. So reports MarTech Advisor.


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