Strategy

Strategy (121)

When to Kill Content Marketing Programs

Firms that lack a content strategy or have generated disappointing levels of engagement, such as weak email metrics, should consider either killing their content or rethinking their programs. So reports Search Engine Journal.

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Top Tips for Video Marketing Success

Successful video marketing campaigns result from carefully assessing if tutorials, Q&As, interviews, testimonials, and live demonstrations should be included in the programs. So reports Forbes.

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Don’t Miss Out on Video Marketing

Brands that miss out on video marketing may be making a big mistake. So reports Business2Community.

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Don’t Overlook the Power of Dopamine in Advertising

Dopamine is a powerful chemical that controls the brain’s reward and pleasure center. In other words, it’s a naturally occurring feel good substance.

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Forget the Beef, Where’s the Product?

In an ongoing effort to engage customers and attract eyeballs, leading brands are increasingly providing content that isn’t directly tied to products.

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Do Infographics Drive Better Results for Marketers?

At a time when Americans are overwhelmed with content from digital and traditional media, brands are increasingly turning to infographics to capture eyeballs and quickly convey data.

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Just (Don’t) 'Nail It' When It Comes to Jargon

The word marketer-exauso-mania looks like a string of typos or even the result of a word processing program gone astray.

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How to Dodge the Landmines That Come with Influencer Marketing

Celebrity endorsements have long been staples of marketing. Now as digital marketing grows at a rapid pace, the modern day version of celebrity endorsements, or influencer marketing, is soaring.

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No Need for Big Data in Digital Marketing: Opinion

At a time when humanity is creating more data every two minutes than was created from the beginning of time until the year 2000, there is still no need for big data in marketing, says Martin Lindstrom. He is the author of “Small Data: The Tiny Clues That Uncover Huge Trends.” So reports Mumbrella.

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Strategy Insights from Amanda Hill, New A+E CMO

Newly minted chief marketing officer for A+E Networks Amanda Hill recently shared some of her insights into the sophistication and nuance of marketing and the direction she hopes to take the company's brand. CMOTechNews sat down with Hill for a 5-question Q&A.

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