Strategy (113)

No Need for Big Data in Digital Marketing: Opinion

At a time when humanity is creating more data every two minutes than was created from the beginning of time until the year 2000, there is still no need for big data in marketing, says Martin Lindstrom. He is the author of “Small Data: The Tiny Clues That Uncover Huge Trends.” So reports Mumbrella.


Strategy Insights from Amanda Hill, New A+E CMO

Newly minted chief marketing officer for A+E Networks Amanda Hill recently shared some of her insights into the sophistication and nuance of marketing and the direction she hopes to take the company's brand. CMOTechNews sat down with Hill for a 5-question Q&A.


Reaching Millennials: A New View on Brand Loyalty

Millennials care more about what a person posts on social media than what kind of car someone drives, according to Scribd, a digital library and the so-called "Netflix of Books." Therefore, it should come as no surprise that this uber-connected generation places great import on sharing thoughts and interacting with others so marketers would be wise to learn how to reach them and what to say when they try.


Strategies to Deliver Custom Content At Scale, On-brand and Localized

EnVeritas Group (EVG) provides custom content at scale, on-brand, and localized in any language so it’s relevant to customers no matter the industry or where in the world the brand is marketed.


Solving the SEO Conundrum for B2B Marketers

For many business to business marketers, search engine optimization can be a tricky undertaking.


Online Communities Offer Unique Bonding of Brand, Consumer

There is a statistical chasm between the number of companies that actively nurture online user communities and those that believe they are effective, according to information in a new SAP study commissioned from Forrester Consulting.


Marketers Still Clinging to Popular Social Media Myths

Marketers no longer view social media as a fad, but still believe in many myths, including valuing the number of followers rather than the quality of followers and believing that paid advertising is the only way to gain visibility. So reports Forbes.


Are You Telling Your Brand's 'Story' the Right Way?

What do blockbuster films like Star Wars, Lord of the Rings, Avatar and Disney-flicks, such as Brave, Finding Nemo, and Toy Story all have in common? Here’s a hint: It’s in the powerful second word of the last movie in that list: STORY.


How to Implement Savvy Social that Gets Results

If you’re looking for engagement services to help you manage successful brand social campaigns, you might be surprised to see that many social shops no longer just “do social.” They want a piece—usually a big piece—of your production budget. That approach may not be a best fit for your brand, product or service. So, how do you implement savvy social that gets results?


Email, Other Legacy Marketing Strategies Still Work

In the fast paced world of technology, email and other "old school" marketing efforts, such as coupons and spinning signs, may seem archaic and ineffective, but legacy strategies can still generate impressive results. So reports Forbes.


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