Strategy (113)

TV Networks Ramp Up Efforts to Compete with Digital Advertising

Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.


Targeting Gen Z Influences Household Purchases: Study

Rather than target household members that purchase consumer packaged goods (CPG), brands may be better off targeting Gen Z individuals who, according to a study by Snap and NCSolutions, have major influence with households. So reports MarketingDive.


Guest Blogs and Backlinks Can Drive Web Traffic

Businesses can build web traffic by featuring guest bloggers who write relevant content and by asking web owners to provide “backlinks.” So reports Business2Community.


What is the Best Time to Pitch Mobile Phone Ads?

In a recent study, 73% of Gen Z individuals (those 18 to 23) said they were most receptive to receiving advertisements on their mobile phones while in bed before going to sleep while Millennials, Gen X, and Baby Boomers were most likely to say they preferred to receive ads while watching television at home. So reports eMarketer.


Seniors Overlooked, But Present Big Marketing Opportunity

Elderly Americans weren’t raised with the internet, but many are tech savvy and represent an attractive market for digital marketing.


Brands Merge Experiential and Digital Marketing

Brands are increasingly turning to using both experiential and digital marketing to build customer loyalty and promote their products.


Alphabet Ramps Up Ecommerce

Alphabet has launched a variety of ecommerce initiatives that have industry analysts assessing if the company can compete against for shoppers. However, the parent company of Google, YouTube and other web properties may have another goal—maintain its dominance in advertising.


Landing Pages Evolve as Technology Grows

The appeal of artificial intelligence, virtual reality, big data and other cutting edge technologies can cause digital marketers to overlook the importance of building landing pages, but new products are being created that could change that perception.


Firms Rush to Promote Artificial Intelligence

Artificial intelligence and machine learning continue to create much hype among marketers and the technology has become the newest must-have for vendors seeking to further automate content creation and distribution.


Success with Personalized Marketing Isn’t Guaranteed

Personalized marketing and even hyper-personalized marketing have become dominant buzzwords among many brands, but some industry watchers are questioning the merits of pitching content that is targeted to individuals’ unique interests.


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