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Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post. Read more...
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Written by Peter Ortiz

Not There Yet, But Women CMOs Are Making Noise
Women make up 50% of the country’s population and only account for about 24% of… Read more...

Written by Karen M. Rider

3 Top Challenges Facing Today’s CMOs
It’s been called the most volatile job in the corporate leadership suite. Read more...
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What Skills Are Coveted Most by Marketing Orgs?

Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO

What's Next for the CMO Role?

Don't Label Me 'Latinx': 3rd Eye's Chief Vision Officer

Steps CMOs Can Take to Strengthen the Bond with CFOs

CMO Tenure on the Decline Because of Lack of Trust: Study

Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
Strategy
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Written by Karen M. Rider

Has Evergreen Content Lost its Luster?
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain… Read more...

Written by CMO Tech News

More Companies Expected to Create Chief Digital Officers
The position of chief digital officer has existed primarily among telecommunications companies, but is likely… Read more...
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Why Unilever Operates Without a CMO

Most Brand Strategies Failing to Address Climate Change: Marketer Survey

2022 SEO Trends Marketers Need to Know About

How to Help Sales and Marketing Get on the Same Page

How Important is Multicultural Marketing?

Leave ESG Out of Marketing: Report

5 Keys for Your Marketing Strategy in the New Normal
Campaigns
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Written by CMO Tech News

Taco Bell Billboard Dispenses Cheese
Taco Bell has created a billboard that will dispense cheese… Read more...

Written by CMO Tech News

Take Home a Free Cellphone with a Bucket of Chicken
Church’s Chicken, which is a fast-serve restaurant chain that was… Read more...
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McDonald's Hoping Szechuan Sauce Can Drive Mobile App, SMS Adoption

Inside Applebee’s ‘Here’s to The Regulars’ Campaign

Michelob Ultra Launches Sportswear Line in Latest Push into Wellness

McDonald's Taps Fashion Trailblazer to Reimagine Lunar New Year in the Metaverse

New Target Campaign: What We Value Most Shouldn’t Cost More

As Country Emerges from Pandemic, D.C., Connecticut Push Tourism Campaigns

7-Eleven Launches New Campaign, Plans to Double Its Marketing Spend
RFPs
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Written by CMO Tech News

Pizza Hut Reaches Out to Marketing Agencies
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and… Read more...
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Pizza Hut Reaches Out to Marketing Agencies
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News (833)

Insights on Data-driven Marketing from Pantheon’s CMO

Tuesday, 24 May 2022

News

Written by CMO Tech News

Christy Marble, CMO of webOps Saas platform Pantheon, sat down with Smart Brief for a conversation about how brands can engage customers by using data-driven marketing.

Kohl’s CMO Out Amid Activist Pressure

Tuesday, 24 May 2022

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Written by CMO Tech News

Kohl’s said that both its marketing chief and merchandising chief are leaving the company amid a push by activists to force a sale of the company. So reports CNBC.

Instagram Trend Study Shows Shift in Marijuana Marketing

Tuesday, 24 May 2022

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Written by CMO Tech News

A new study focused on Instagram trends finds that the movement to legalize marijuana has dramatically changed cannabis marketing on social media. So reports MarijuanaMoment.com.

JCPenney Nabs CMO from CARE

Monday, 23 May 2022

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Written by CMO Tech News

JCPenney announced that it has appointed John Aylward as its chief marketing officer (CMO). He will take the role effective June 6, 2022.

Google Now Offering Digital Marketing and Ecommerce Certificate

Monday, 02 May 2022

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Written by CMO Tech Brief

Google unveiled its new career certificate: the Digital Marketing and Ecommerce Certificate. So reports Search Engine Journal.

Jordan Brand Nabs CMO from Aflac

Monday, 02 May 2022

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Written by CMO Tech News

Nike subsidiary Jordan Brand has named Shannon Watkins its new CMO. So reports Yahoo! Sports.

Twitter CMO: Project Veritas Leaked Doctored Audio of Me

Monday, 02 May 2022

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Written by CMO Tech News

Twitter CMO Leslie Berland is accusing Project Veritas of leaking, editing and misrepresenting her comments at a company all-hands meeting following news of Elon Musk’s purchase of the platform. So reports Tech Crunch.

Shutterstock Names Jason McClelland New CMO

Monday, 02 May 2022

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Written by CMO Tech News

Shutterstock announced Jason McClelland is joining the company's leadership team and executive committee as Chief Marketing Officer. The firm also said Christopher 'Skip' Wilson is joining as vice president of brand marketing.