News (693)
5 Marketing Lessons from Fortune 500 Firms
- Saturday, 20 February 2021
- News
- Written by CMO Tech News Staff
Marketing professionals can learn a lot from Fortune 500 companies—things they can use to take their brands and marketing strategies to the next level. So reports Entrepreneur.
Read more...Who Made Forbes' 'CMO Next' List?
- Saturday, 20 February 2021
- News
- Written by CMO Tech News Staff
Forbes has released its ‘CMO Next” list, which spotlights 50 “innovative marketing leaders who are transforming and redefining their role, their business and the marketing industry.”
Read more...State Street Taps New CMO
- Saturday, 20 February 2021
- News
- Written by Administrator
State Street has named Theresa McLaughlin as its new CMO. She joins the company from TD Bank Group. So reports Ad Week.
Read more...Target Names New CMO Amid Leadership Shakeup
- Saturday, 20 February 2021
- News
- Written by CMO Tech News Staff
Target has named Cara Sylvester its new chief marketing and digital officer. She replaces Rick Gomez, the previous CMO, who will now lead the company’s food and beverage unit. So reports Forbes.
Read more...Ralph Lauren CMO Jumps Ship for Boll & Branch
- Friday, 05 February 2021
- News
- Written by CMO Tech News Staff
Jonathan Bottomley began his tenure as CMO of Boll & Branch last month. Bottomley joins the luxury bedding company from Ralph Lauren, where he was global CMO since 2017. So reports The Wall Street Journal.
Read more...Strategies to Improve Your Social Media for a Post-COVID-19 World
- Friday, 05 February 2021
- News
- Written by CMO Tech News Staff
The most recent CMO Survey found that social media has taken on even more importance during the COVID-19 pandemic. In fact, social media spending jumped almost ten percentage points to 23.2% between February and June of last year.
Read more...IBM Hires Carla Piñeyro Sublett As CMO
- Friday, 05 February 2021
- News
- Written by CMO Tech News Staff
Carla Piñeyro Sublett has joined IBM as Senior Vice President and Chief Marketing Officer, the company has announced.
Read more...What Does Chrome’s Ending of Third-party Cookies Mean for You?
- Friday, 05 February 2021
- News
- Written by CMO Tech News Staff
Google previously announced that it will be ending third-party cookies in its Chrome browser. How will this impact marketing strategy? A recent post from Business2Community tackles this topic.
Read more...Gatorade Names Ex-NFL Linebacker, Nike Exec As CMO
- Friday, 05 February 2021
- News
- Written by CMO Tech News Staff
Gatorade has hired Kalen Thornton as its new CMO. So reports AdAge.
Read more...CMO Deborah Yeh On How Sephora is Addressing Unconscious Bias
- Thursday, 21 January 2021
- News
- Written by CMO Tech News Staff
Sephora said it is instituting changes to its merchandising, marketing, and employee training to address unconscious racial bias. So reports the Philadephia Inquirer.
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