Yum Brands CMO Ken Muench and former CEO Greg Creed have released "R.E.D. Marketing: The Three Ingredients of Leading Brands," a new book that offers insights into the marketing behind Taco Bell and the company’s other brands. So reports the Franchise Times.

Rafael Acevedo has been named the U.S. chief marketing officer for Dunkin’s U.S. operations. So reports Marketing Dive.

Shohei Ohtani of the Los Angeles Angels leads the major leagues in homeruns and sports an ERA of 3.49. He is a superstar by any measure and is the most successful two-way player in maybe a century, with some comparing him to Babe Ruth, who was both a top slugger and pitcher. And, he will have a heavy presence at the Major League Baseball All-Star Game.

The Kansas City Chiefs have hired Lara Krug to the newly created role of Executive Vice President and Chief Marketing Officer.