News

News (741)

Marketing Budgets Continue to Plunge

Last year, marketing budgets faced cuts as the COVID-19 crisis took hold. Yet, despite the expectation that budgets would bounce back, the depressed levels have persisted into 2021. So reports Forbes.

Read more...

Marketing During Olympics Tougher This Year

The Summer Olympics in Tokyo are posing a challenge for marketers: engaging viewers with dwindling interest in the games. So reports Marketing Dive.

Read more...

Brand Purpose Insights from Visa’s Global CMO

There has been a lot of discussion about brand purpose lately—why does a brand exit, what impact will it have, etc? In a recent Forbes article, Visa’s Global CMO Lynne Biggar offers her insights on how to think about developing a brand’s purpose.

Read more...

JPMorgan Nabs Citi’s Hassan as CMO

Carla Hassan will take the helm as CMO of JPMorgan Chase in October. So reports AdWeek.

Read more...

Qualcomm’s McGuire Promoted to CMO

Don McGuire, who has served as SVP of global product and technology marketing at Qualcomm since late last year, has been named CMO of the company. So reports Mobile World Live.

Read more...

Short CMO Tenure Can Sometimes Be a Good Thing

Since it was first released in 2004, many marketing professionals closely watch the CMO tenure report from Spencer Stuart.

Read more...

Yum CMO, Ex-CEO Release Marketing Guide Book

Yum Brands CMO Ken Muench and former CEO Greg Creed have released "R.E.D. Marketing: The Three Ingredients of Leading Brands," a new book that offers insights into the marketing behind Taco Bell and the company’s other brands. So reports the Franchise Times.

Read more...

After 2 Year Search, Dunkin’ Names Coke Exec as CMO

Rafael Acevedo has been named the U.S. chief marketing officer for Dunkin’s U.S. operations. So reports Marketing Dive.

Read more...

ESPN’s Stephen A. Smith: Shohei Ohtani Language Skills Hurting MLB Marketing

Shohei Ohtani of the Los Angeles Angels leads the major leagues in homeruns and sports an ERA of 3.49. He is a superstar by any measure and is the most successful two-way player in maybe a century, with some comparing him to Babe Ruth, who was both a top slugger and pitcher. And, he will have a heavy presence at the Major League Baseball All-Star Game.

Read more...

NFL’s Chiefs Name Stella Artois Marketer as CMO

The Kansas City Chiefs have hired Lara Krug to the newly created role of Executive Vice President and Chief Marketing Officer.

Read more...

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.