Subscribe to this RSS feed
News

News (718)

1-800 Contacts CMO on Navigating 'Pretty Dramatic Shifts'

Monday, 10 May 2021
News
Written by

Phil Bienert, CMO of 1-800 Contacts, weighs in on how his firm is navigating some “pretty dramatic shifts” in the “tools that marketers use to be able to reach customers.” So reports DigiDay.

Read more...

General Mills CMO Out, Firm Won’t Replace Him

Monday, 10 May 2021
News
Written by

Ivan Pollard has left General Mills and the firm won’t hire a replacement global CMO. It added the role in 2016. So reports Marketing Dive.

Read more...

WNBA Ditches Mascot 'Maddie' in Favor of 'Ellie, the Elephant'

Monday, 10 May 2021
News
Written by

For more than 20 years, ‘Maddie’ served as the mascot for the WNBA’s Liberty. The dog was named after the team’s home: Madison Square Garden. So reports NetsDaily.com.

Read more...

Black Executive CMO Alliance Takes Aim at 'Corporate Diversity Gap'

Monday, 10 May 2021
News
Written by

Jerri DeVard, former head of marketing at ADT and Office Depot, has launched the Black Executive CMO Alliance, an organization comprised of 26 Black executives from Netflix, Peloton, Adidas and others. So reports Marketing Brew.

Read more...

J. Crew Names CMO

Monday, 26 April 2021
News
Written by

A year after filing for bankruptcy, the retailer has named Derek Yarbrough as its new CMO. So reports Retail Dive.

Read more...

CMO Hiring Picks Up, But Fewer Women Landing the Role

Sunday, 25 April 2021
News
Written by

Executive recruiter Russell Reynolds Associates said that CMO hiring picked up in 2020 in North America, especially during the back half of the year. Yet, fewer of those jobs went to women. So reports Marketing Dive.

Read more...

Marketing Advice from A Super Bowl Champ

Sunday, 25 April 2021
News
Written by

Forbes recently published an interview with Atul Khosla, Chief Development and Brand Officer of Tampa Bay Buccaneers, recent Super Bowl champions.

Read more...

Four Mistakes That Undermine Marketing Strategy

Sunday, 25 April 2021
News
Written by

B2B marketing leaders regularly say that marketing strategy is a top area they’d like to improve. But, there are four common mistakes that regularly get in the way of developing a comprehensive strategy. So writes Jennifer Ross, Vice President and Research Director for Forrester, in a column for Forbes.

Read more...

MailChimp Exec Named CMO of G2

Sunday, 25 April 2021
News
Written by

Amanda Malko has been named CMO of peer-to-peer business and software review platform G2. So reports Demand Gen Report.

Read more...

Tinder Turns to Pizza Hut for CMO

Sunday, 25 April 2021
News
Written by

Tinder has named George Felix as its new CMO. The previous CMO, Jenny Campbell, left Tinder late last year to join Kate Spade & Co. So reports Media Post.

Read more...

Visit other PMG Sites:
click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline