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Insights on Data-driven Marketing from Pantheon’s CMO

Christy Marble, CMO of webOps Saas platform Pantheon, sat down with Smart Brief for a conversation about how brands can engage customers by using data-driven marketing.

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Kohl’s CMO Out Amid Activist Pressure

Kohl’s said that both its marketing chief and merchandising chief are leaving the company amid a push by activists to force a sale of the company. So reports CNBC.

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Instagram Trend Study Shows Shift in Marijuana Marketing

A new study focused on Instagram trends finds that the movement to legalize marijuana has dramatically changed cannabis marketing on social media. So reports MarijuanaMoment.com.

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JCPenney Nabs CMO from CARE

JCPenney announced that it has appointed John Aylward as its chief marketing officer (CMO). He will take the role effective June 6, 2022.

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Google Now Offering Digital Marketing and Ecommerce Certificate

Google unveiled its new career certificate: the Digital Marketing and Ecommerce Certificate. So reports Search Engine Journal.

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Jordan Brand Nabs CMO from Aflac

Nike subsidiary Jordan Brand has named Shannon Watkins its new CMO. So reports Yahoo! Sports.

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Twitter CMO: Project Veritas Leaked Doctored Audio of Me

Twitter CMO Leslie Berland is accusing Project Veritas of leaking, editing and misrepresenting her comments at a company all-hands meeting following news of Elon Musk’s purchase of the platform. So reports Tech Crunch.

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Shutterstock Names Jason McClelland New CMO

Shutterstock announced Jason McClelland is joining the company's leadership team and executive committee as Chief Marketing Officer. The firm also said Christopher 'Skip' Wilson is joining as vice president of brand marketing.

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Overstock Names Angela Hsu As CMO

Angela Hsu is the new CMO of Overstock, the company recently announced. So reports Home Textiles Today.

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Watchdog Sounds the Alarm on Roblox’s 'Deceptive Marketing' Practices

Truth In Advertising, a nonprofit watchdog, is accusing Roblox of deceptive marketing. So reports SmartBrief.

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