News (693)

5 Marketing Lessons from Fortune 500 Firms

Marketing professionals can learn a lot from Fortune 500 companies—things they can use to take their brands and marketing strategies to the next level. So reports Entrepreneur.


Who Made Forbes' 'CMO Next' List?

Forbes has released its ‘CMO Next” list, which spotlights 50 “innovative marketing leaders who are transforming and redefining their role, their business and the marketing industry.”


State Street Taps New CMO

State Street has named Theresa McLaughlin as its new CMO. She joins the company from TD Bank Group. So reports Ad Week.


Target Names New CMO Amid Leadership Shakeup

Target has named Cara Sylvester its new chief marketing and digital officer. She replaces Rick Gomez, the previous CMO, who will now lead the company’s food and beverage unit. So reports Forbes.


Ralph Lauren CMO Jumps Ship for Boll & Branch

Jonathan Bottomley began his tenure as CMO of Boll & Branch last month. Bottomley joins the luxury bedding company from Ralph Lauren, where he was global CMO since 2017. So reports The Wall Street Journal.


Strategies to Improve Your Social Media for a Post-COVID-19 World

The most recent CMO Survey found that social media has taken on even more importance during the COVID-19 pandemic. In fact, social media spending jumped almost ten percentage points to 23.2% between February and June of last year.


IBM Hires Carla Piñeyro Sublett As CMO

Carla Piñeyro Sublett has joined IBM as Senior Vice President and Chief Marketing Officer, the company has announced.


What Does Chrome’s Ending of Third-party Cookies Mean for You?

Google previously announced that it will be ending third-party cookies in its Chrome browser. How will this impact marketing strategy? A recent post from Business2Community tackles this topic.


Gatorade Names Ex-NFL Linebacker, Nike Exec As CMO

Gatorade has hired Kalen Thornton as its new CMO. So reports AdAge.


CMO Deborah Yeh On How Sephora is Addressing Unconscious Bias

Sephora said it is instituting changes to its merchandising, marketing, and employee training to address unconscious racial bias. So reports the Philadephia Inquirer.


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