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News (718)

1-800 Contacts CMO on Navigating 'Pretty Dramatic Shifts'

Phil Bienert, CMO of 1-800 Contacts, weighs in on how his firm is navigating some “pretty dramatic shifts” in the “tools that marketers use to be able to reach customers.” So reports DigiDay.

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General Mills CMO Out, Firm Won’t Replace Him

Ivan Pollard has left General Mills and the firm won’t hire a replacement global CMO. It added the role in 2016. So reports Marketing Dive.

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WNBA Ditches Mascot 'Maddie' in Favor of 'Ellie, the Elephant'

For more than 20 years, ‘Maddie’ served as the mascot for the WNBA’s Liberty. The dog was named after the team’s home: Madison Square Garden. So reports NetsDaily.com.

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Black Executive CMO Alliance Takes Aim at 'Corporate Diversity Gap'

Jerri DeVard, former head of marketing at ADT and Office Depot, has launched the Black Executive CMO Alliance, an organization comprised of 26 Black executives from Netflix, Peloton, Adidas and others. So reports Marketing Brew.

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J. Crew Names CMO

A year after filing for bankruptcy, the retailer has named Derek Yarbrough as its new CMO. So reports Retail Dive.

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CMO Hiring Picks Up, But Fewer Women Landing the Role

Executive recruiter Russell Reynolds Associates said that CMO hiring picked up in 2020 in North America, especially during the back half of the year. Yet, fewer of those jobs went to women. So reports Marketing Dive.

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Marketing Advice from A Super Bowl Champ

Forbes recently published an interview with Atul Khosla, Chief Development and Brand Officer of Tampa Bay Buccaneers, recent Super Bowl champions.

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Four Mistakes That Undermine Marketing Strategy

B2B marketing leaders regularly say that marketing strategy is a top area they’d like to improve. But, there are four common mistakes that regularly get in the way of developing a comprehensive strategy. So writes Jennifer Ross, Vice President and Research Director for Forrester, in a column for Forbes.

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MailChimp Exec Named CMO of G2

Amanda Malko has been named CMO of peer-to-peer business and software review platform G2. So reports Demand Gen Report.

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Tinder Turns to Pizza Hut for CMO

Tinder has named George Felix as its new CMO. The previous CMO, Jenny Campbell, left Tinder late last year to join Kate Spade & Co. So reports Media Post.

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