News (840)

How Will Crypto Impact Marketing Going Forward?

The impact of crypto on marketing has only just begun, according to an article from Cointeligraph.


Why is the CMO Role Disappearing from Banks?

Wells Fargo announced CMO Michael Lacorazza was leaving the bank. Further, it said the role would be eliminated and, instead, each division would have its own marketing lead. Similarly, Bank of America said CMO Meredith Verdone would be retiring and the role would be eliminated. So reports The Financial Brand.


Cameo Buys Represent, a Marketing and Merchandising Platform

Cameo, which sells customized video shout-outs from celebrities, has acquired Represent, a marketing and merchandizing platform. Terms were not disclosed. So reports Variety.


Tiffany & Co. Promotes Andrea Davey to CMO

Tiffany & Co. has promoted Andrea Davey, the firm’s senior vice president of global marketing, to CMO. The move is effective immediately. So reports Fashion United.


Pepsi Launched Dig In Day to Back Marketing for Black-owned Restaurants

Pepsi announced it is launching Dig In Day, a celebration of Black-owned restaurants and chefs across America. On Saturday, Nov. 6, 2021, everyone with an appetite is invited to dig in and uplift Black-owned restaurants in their community simply by enjoying delicious food and refreshing beverages.


Citi Names CMO of US Consumer Banking Unit

Citi has named Elyse Lesley as CMO of its U.S. consumer banking division. She has held the role on an interim basis since September. So reports AdWeek.


Marketing to the Hispanic Community: You May Be Doing It Wrong  

One out of every five people in the U.S. is Hispanic. But, the Hispanic community is not a monolith. However, marketers often take a “one size fits all” approach when engaging this multidimensional demographic. So reports AdWeek.


3 Marketing Takeaways from Netflix's 'Squid Game'

Netflix's Squid Game is one of the most viral topics of the year and it offers some important insights for marketers. So writes Pierre Subeh in a column for Entrepreneur. Subeh is an entrepreneur, author and executive producer.


Netflix’s Bozoma Saint John on Being An Authentic Leader

Speaking at the Sitecore Symposium 2021, Netflix CMO Bozoma Saint John weighed in on what it takes to be an authentic leader. So reports CMO.


How Technology Caused the Evolution of the CMO Role

While marketing was never just the department that picked the pretty colors, it certainly hasn’t always been as data and technology intensive as it is today. So reports Restaurant Business.


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