News

News (840)

Marketing Industry Launches New CMO Sustainability Accelerator Collaborative  

Leading organizations in the marketing industry announced a “groundbreaking coalition” of resources and professional expertise to catalyze the global marketing community in driving growth through sustainable innovation.

Read more...

Bill.com Hires Brand-Builder As CMO

Bill.com, which provides of cloud-based software for back office financial processes, has hired Sarah Acton as Chief Marketing Officer. So reports Martech Series.

Read more...

Ex-Golden Knights CMO Takes Role with Legends

The former CMO of the Vegas Golden Knights of the NHL is heading to Dallas and will become the CMO of sports consulting company Legends. So reports LVSportsBiz.com.

Read more...

Taco Bell Names Sean Tresvant Global Brand Chief

On December 2, Taco Bell named Sean Tresvant its global chief brand officer. He will take the reins on January 10, 2022. So reports Marketing Dive.

Read more...

Candy Crush Gets New CMO

King has named Fernanda Romano as the CMO of its popular game Candy Crush. So reports Adweek.

Read more...

The Downside of Pandemic Marketing

The pandemic caused many marketers to reconsider their strategies. Many brands sought to convey “we’re in this together.” Yet, some of the strategies employed have not aged well. So reports The Conversation.

Read more...

Visa’s Biggar Out as CMO in Early 2022

Visa’s CMO Lynne Biggar is stepping down from the company after six years. So reports Marketing Edge.

Read more...

Building Trust in a Cookieless World

Google is phasing out support for third-party cookies by the close of 2023. So, building trust is the key to getting customers to share first-party data, which will become even more important than it already is.

Read more...

Zoom’s CMO On ‘Hybrid’ Work and What’s Next

Janine Pelosi, Zoom’s CMO, recently sat down for a Q&A session with Digiday to discuss the impact on the pandemic, what’s next and the importance of defining “hybrid” work going forward.

Read more...

KFC Names Nintendo Bigwig as New CMO

KFC has named Nick Chavez as Chief Marketing Officer, effective November 29, 2021.

Read more...

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.