News (840)

Marketing Industry Launches New CMO Sustainability Accelerator Collaborative  

Leading organizations in the marketing industry announced a “groundbreaking coalition” of resources and professional expertise to catalyze the global marketing community in driving growth through sustainable innovation.

Read more... Hires Brand-Builder As CMO, which provides of cloud-based software for back office financial processes, has hired Sarah Acton as Chief Marketing Officer. So reports Martech Series.


Ex-Golden Knights CMO Takes Role with Legends

The former CMO of the Vegas Golden Knights of the NHL is heading to Dallas and will become the CMO of sports consulting company Legends. So reports


Taco Bell Names Sean Tresvant Global Brand Chief

On December 2, Taco Bell named Sean Tresvant its global chief brand officer. He will take the reins on January 10, 2022. So reports Marketing Dive.


Candy Crush Gets New CMO

King has named Fernanda Romano as the CMO of its popular game Candy Crush. So reports Adweek.


The Downside of Pandemic Marketing

The pandemic caused many marketers to reconsider their strategies. Many brands sought to convey “we’re in this together.” Yet, some of the strategies employed have not aged well. So reports The Conversation.


Visa’s Biggar Out as CMO in Early 2022

Visa’s CMO Lynne Biggar is stepping down from the company after six years. So reports Marketing Edge.


Building Trust in a Cookieless World

Google is phasing out support for third-party cookies by the close of 2023. So, building trust is the key to getting customers to share first-party data, which will become even more important than it already is.


Zoom’s CMO On ‘Hybrid’ Work and What’s Next

Janine Pelosi, Zoom’s CMO, recently sat down for a Q&A session with Digiday to discuss the impact on the pandemic, what’s next and the importance of defining “hybrid” work going forward.


KFC Names Nintendo Bigwig as New CMO

KFC has named Nick Chavez as Chief Marketing Officer, effective November 29, 2021.


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