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News (840)

LendingTree Names Shiv Singh as CMO

LendingTree has hired Shiv Singh as its Chief Marketing & Customer Experience Officer.

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IBM’s CMO Out After Less Than a Year in Role

Carla Piñeyro Sublett is no longer the CMO of IBM and, although the company says she has not left the firm, it is currently unclear what she’s doing at IBM. So reports Forbes.

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Red Lobster Creates, Fills CMO Role  

Red Lobster has named Patty Trevino to the newly created role of CMO. So reports Restaurant Business Online.

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What Does the Elizabeth Holmes Verdict Mean for Marketers?

The trial of Elizabeth Holmes, CEO of Theranos, should make it clear to Silicon Valley marketers that there’s a “fine line between hyperbole and public deception,” according to a recent article from PR Week.

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9 Marketing Trends to Watch This Year

Marketing Dive recently published a list of 9 marketing trends to watch in 2022.

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Burger King CMO Out

Ellie Doty, CMO of Burger King, is leaving the firm less than two years after joining it. So reports Marketing Week.

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Insights Into the Fractions CMO Model

Forbes recently interviewed Sheila Kloefkorn about the increasingly popular fractional CMO model. She is the founder of KEO Marketing.

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DoorDash Names Kofi Amoo-Gottfried As Its First CMO

Kofi Amoo-Gottfried took the reins as the first-ever CMO of Doordash on January 1, 2022. So reports Campaign US.

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Papa John’s Names Chief Marketing and Digital Officer

Papa John’s said Anne Fischer, who joined the company in 2015, will assume the role of Chief Marketing and Digital Officer. So reports QSR Magazine.

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USA Cycling Names CMO

Erika Lehman has been named the Chief Marketing Officer of USA Cycling (USAC). So reports Endurance.biz.

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