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General Motors has tapped Norm de Greve, previously the chief marketing officer at CVS Health, as the automaker’s new CMO. So reports the Detroit Free Press.
De Greve takes over for Debora Wahl following her retirement in March.
GM said in a statement that during de Greve’s tenure as marketing boss at the drugstore chain, which began in 2015, “CVS earned the highest national reputation in health care, became the most trusted retailer in America and consistently gained market share.”