Campaigns (61)
San Fran’s $4M Pro-Business Ad Blitz Wins Mixed Reviews
- Wednesday, 01 November 2023
- Campaigns
- Written by CMO Tech News
A $4 million advertising campaign backed by San Francisco business leaders may or may not restore the city’s recently tarnished brand, but it has already sparked an array of reactions.
Read more...Fast Food Chains Go Horror-Show for Halloween Campaigns
- Wednesday, 18 October 2023
- Campaigns
- Written by CMO Tech News
Fast food restaurant chains have unveiled short scary movies to tout their spicy seasonal offerings.
Read more...The Guardian's New Campaign Tests the Power of 'Weird' Humor
- Friday, 06 October 2023
- Campaigns
- Written by CMO Tech News
The Guardian, the UK newspaper with a global reach, has won acclaim for a new marketing campaign that embraces dry wit and provocative bluntness.
Read more...As Meta Renews Ad Blitz, Is VR Real Yet for Marketers?
- Saturday, 23 September 2023
- Campaigns
- Written by CMO Tech News
Virtual reality isn’t futuristic, it’s already here, and it’s routine. That’s the gist of Meta Platforms’ latest advertising campaign, in contrast with the sci-fi metaverse of previous pushes, as The Wall Street Journal reports.
Read more...McDonald's Flexes Pop Culture Muscle with 'As Featured In' Push
- Sunday, 20 August 2023
- Campaigns
- Written by CMO Tech News
As fast food brands go, McDonald’s has long held a prominent place in films, TV shows and songs. The company’s new “As Featured In” campaign looks to capitalize on that pop cultural cachet.
Read more...Barbie Movie’s Marketing Campaign Is A Hot Pink Hit
- Saturday, 22 July 2023
- Campaigns
- Written by CMO Tech News
Even before Barbie opened in theaters on July 21, Warner Bros. and Mattel were winning rave reviews for the new movie’s marketing strategy.
Read more...Verizon, Tinder Lead Best of Brands’ 2023 Pride Campaigns
- Friday, 09 June 2023
- Campaigns
- Written by CMO Tech News Staff
A campaign for Visible, Verizon’s all-digital wireless service, ranked among the top 2023 Pride Month marketing campaigns as the annual celebration of LBTQ+ pride began. So reports The Drum.
Read more...Why Inclusive Marketing Will Outlast Bud Light’s Backlash
- Sunday, 30 April 2023
- Campaigns
- Written by CMO Tech News Staff
Transgender influencer Dylan Mulvaney has broken her silence after her video promoting Bud Light sparked a weeks-long backlash from conservatives, including calls for a boycott by musicians Travis Tritt and Kid Rock.
Read more...Celebs In, Crypto Out: Breaking Down the Super Bowl 2023 TV Ads
- Friday, 17 February 2023
- Campaigns
- Written by CMO Tech News Staff
The more than 50 marketers battling during the commercial breaks in Super Bowl LVII turned mainly to familiar faces and light humor.
Read more...Can M&M’s Pull Off Its Super Bowl Spokescandy Stunt?
- Thursday, 02 February 2023
- Campaigns
- Written by CMO Tech News Staff
Recent drama over M&M’s “spokecandies,” leading up to parent company Mars’ planned M&M’s ad during the 2023 Super Bowl, may illustrate the perils of marketing amid culture wars.
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