Campaigns (59)

As Meta Renews Ad Blitz, Is VR Real Yet for Marketers?

Virtual reality isn’t futuristic, it’s already here, and it’s routine. That’s the gist of Meta Platforms’ latest advertising campaign, in contrast with the sci-fi metaverse of previous pushes, as The Wall Street Journal reports.


McDonald's Flexes Pop Culture Muscle with 'As Featured In' Push  

As fast food brands go, McDonald’s has long held a prominent place in films, TV shows and songs. The company’s new “As Featured In” campaign looks to capitalize on that pop cultural cachet.


Barbie Movie’s Marketing Campaign Is A Hot Pink Hit

Even before Barbie opened in theaters on July 21, Warner Bros. and Mattel were winning rave reviews for the new movie’s marketing strategy.


Verizon, Tinder Lead Best of Brands’ 2023 Pride Campaigns

A campaign for Visible, Verizon’s all-digital wireless service, ranked among the top 2023 Pride Month marketing campaigns as the annual celebration of LBTQ+ pride began. So reports The Drum.


Why Inclusive Marketing Will Outlast Bud Light’s Backlash

Transgender influencer Dylan Mulvaney has broken her silence after her video promoting Bud Light sparked a weeks-long backlash from conservatives, including calls for a boycott by musicians Travis Tritt and Kid Rock.


Celebs In, Crypto Out: Breaking Down the Super Bowl 2023 TV Ads

The more than 50 marketers battling during the commercial breaks in Super Bowl LVII turned mainly to familiar faces and light humor.


Can M&M’s Pull Off Its Super Bowl Spokescandy Stunt?

Recent drama over M&M’s “spokecandies,” leading up to parent company Mars’ planned M&M’s ad during the 2023 Super Bowl, may illustrate the perils of marketing amid culture wars.


M3GAN Film’s Guerilla Marketing Begets Box Office Boom

The reviews are in: The unconventional viral marketing campaign around horror movie M3GAN helped lead to paydirt at the box office.


Balenciaga Designer Apologizes for 'Inappropriate' Campaign

Balenciaga’s creative director said in an Instagram post that he wanted to “personally apologize” for an ad campaign that showed children holding teddy bears while outfitted with chains and fishnet stockings. So reports CBS News.


Why Is Balenciaga Suing Its Ad Campaign Producers?

Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.


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