Campaigns (52)

M3GAN Film’s Guerilla Marketing Begets Box Office Boom

The reviews are in: The unconventional viral marketing campaign around horror movie M3GAN helped lead to paydirt at the box office.


Balenciaga Designer Apologizes for 'Inappropriate' Campaign

Balenciaga’s creative director said in an Instagram post that he wanted to “personally apologize” for an ad campaign that showed children holding teddy bears while outfitted with chains and fishnet stockings. So reports CBS News.


Why Is Balenciaga Suing Its Ad Campaign Producers?

Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.


Toyota 'Never Settle' Campaign Looks to Tug at the Heartstrings

Toyota has launched a new marketing campaign that seeks to build an emotional connection with customers. So reports Marketing Dive.


Quest Diagnostics Debuts 'Provocative' Marketing Campaign  

Medtech company Quest Diagnostics has unveiled what a spokesperson calls a “provocative” national marketing campaign for its testing products that consumers can use at home. So reports Fierce Pharma.


Creepy 'Smile' Campaign Freaks Out Fans Nationwide

This past weekend, baseball watchers across the country were creeped out by some unusual fans. So reports


Inside DoorDash’s Campaign 'A Neighborhood of Good in Every Order'  

DoorDash recently revealed ‘A Neighborhood of Good in Every Order,’ a community-centric campaign, aimed at highlighting the connections that come from every order. So reports Forbes.


HBO Bets $100M on 'House of the Dragon' Marketing Push

HBO is spending $100 million to market “House of the Dragon,” on top of the $200 million it doled out on the first season of the show itself. Will its marketing investment pay off?


Gatorade CMO: We’re at the Precipice of the Brand’s Evolution  

Gatorade brought on Kalen Thornton a little more than a year ago as CMO and, after tackling some serious challenges, the brand is revitalized, gaining dollar share and cultural credibility. So reports The Drum.


How McDonald’s is Trying to Change Its ‘Cultural Wallpaper’ Reputation

In 2019, Morgan Flatley acknowledged that McDonald’s brand is “a little meaningless” to consumers. Speaking at a recent event, Flatley, the global CMO at McDonald’s, has taken a number of steps to combat its brand’s reputation as “cultural wallpaper.” So reports Marketing Week.


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