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Campaigns

Campaigns (59)

As Meta Renews Ad Blitz, Is VR Real Yet for Marketers?

Saturday, 23 September 2023
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Virtual reality isn’t futuristic, it’s already here, and it’s routine. That’s the gist of Meta Platforms’ latest advertising campaign, in contrast with the sci-fi metaverse of previous pushes, as The Wall Street Journal reports.

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McDonald's Flexes Pop Culture Muscle with 'As Featured In' Push  

Sunday, 20 August 2023
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As fast food brands go, McDonald’s has long held a prominent place in films, TV shows and songs. The company’s new “As Featured In” campaign looks to capitalize on that pop cultural cachet.

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Barbie Movie’s Marketing Campaign Is A Hot Pink Hit

Saturday, 22 July 2023
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Even before Barbie opened in theaters on July 21, Warner Bros. and Mattel were winning rave reviews for the new movie’s marketing strategy.

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Verizon, Tinder Lead Best of Brands’ 2023 Pride Campaigns

Friday, 09 June 2023
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A campaign for Visible, Verizon’s all-digital wireless service, ranked among the top 2023 Pride Month marketing campaigns as the annual celebration of LBTQ+ pride began. So reports The Drum.

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Why Inclusive Marketing Will Outlast Bud Light’s Backlash

Sunday, 30 April 2023
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Transgender influencer Dylan Mulvaney has broken her silence after her video promoting Bud Light sparked a weeks-long backlash from conservatives, including calls for a boycott by musicians Travis Tritt and Kid Rock.

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Celebs In, Crypto Out: Breaking Down the Super Bowl 2023 TV Ads

Friday, 17 February 2023
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The more than 50 marketers battling during the commercial breaks in Super Bowl LVII turned mainly to familiar faces and light humor.

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Can M&M’s Pull Off Its Super Bowl Spokescandy Stunt?

Thursday, 02 February 2023
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Recent drama over M&M’s “spokecandies,” leading up to parent company Mars’ planned M&M’s ad during the 2023 Super Bowl, may illustrate the perils of marketing amid culture wars.

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M3GAN Film’s Guerilla Marketing Begets Box Office Boom

Friday, 20 January 2023
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The reviews are in: The unconventional viral marketing campaign around horror movie M3GAN helped lead to paydirt at the box office.

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Balenciaga Designer Apologizes for 'Inappropriate' Campaign

Wednesday, 07 December 2022
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Balenciaga’s creative director said in an Instagram post that he wanted to “personally apologize” for an ad campaign that showed children holding teddy bears while outfitted with chains and fishnet stockings. So reports CBS News.

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Why Is Balenciaga Suing Its Ad Campaign Producers?

Friday, 02 December 2022
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.

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