Campaigns

Campaigns (35)

Free Chick-fil-A Sandwiches Drive Big Spike in App Downloads

Giving free chicken sandwiches to customers who downloaded the Chick-fil-A app and created an online account paid big dividends for the fast-food chicken company with the adoption of the technology increasing by a staggering 26,566%. So reports QSR Web.

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MC Hammer, Decked Out in a Diaper, Promotes Trulia

MC Hammer, a 90s music icon, is being featured in a Trulia video advertisements that emphasizes the importance of finding the right house. So reports AdAge.

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Babies in the Womb Star as Virtual Soccer Players

Estudiantes De Caracas, which is a professional soccer team and academy in Venezuela, has launched a marketing campaign that connects the kicking of babies in their mothers’ wombs to a virtual soccer game. So reports AdWeek.

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Heineken Campaign to Promote Moderation

Research shows that most millennials are focused on responsible drinking, so Heineken has developed a marketing campaign with the tagline of “Moderate Drinkers Wanted.” So reports Fortune.

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H&R Block Launching $32M Promotion

H&R Block plans to do a $32 million sweepstake program this tax season that will involve giving $1000 to 1,000 customers daily. So reports AdAge.com.

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MasterCard Expands Priceless Campaign to Broaden Customer Experiences

Having launched its “Priceless” slogan 18 years ago, MasterCard has been working to expand its use of digital marketing to expand the range of experiences that it offers its clients, says CMO Raja Rajamannar. So reports Brand Channel.

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