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Philip Morris Cancels Social Media Campaign

Monday, May 13 2019
Campaigns
Written by  CMO Tech News Staff
Philip Morris Cancels Social Media Campaign

Philip Morris International has canceled a global social media campaign for its heated tobacco device in response to Reuters inquiring about the company using young influencers, including a 21-year old woman in Russia. So reports Business Day.

The company’s own policies prohibit it from using influencers that appear to be younger than 25.

Click here to read the full article from Business Day.

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