Top News
Strategy
Major League Baseball decided to move its All Star Game out of Georgia in opposition to the state’s newly passed voting law. The decision is one of the biggest moves yet by a brand to use its platform and its economic power to influence or punish a state for voting restrictions following the 2020 presidential election.
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3 Things to Know About Super Bowl LV’s Ads
Friday, 05 February 2021
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Brands Want to Talk Inclusion, But Should Listen First Instead
Wednesday, 20 January 2021
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How GM and WWE Are Adapting, Moving Forward
Wednesday, 20 January 2021
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Influencers Offer Digital Marketing Tips for 2021
Friday, 08 January 2021
Campaigns
On March 9, in support of International Women’s day, Burger King tweeted “Women belong in the kitchen." It was part of a campaign that noted just 20% of chefs are women and highlighted Burger King’s support and efforts to empower female employees. So reports Marketing-interactive.com.
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Burger King Campaign Angers Twitch Users
Tuesday, 25 August 2020
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Toyota to Costumers: ‘We Are Here for You’ Despite the Pandemic
Tuesday, 07 April 2020
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KFC Shelves 'Finger Lickin' Good' Slogan Due to Coronavirus Outbreak
Sunday, 15 March 2020
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Serena Williams, Michael Jordan Featured in New Gatorade Campaign
Tuesday, 25 February 2020
CMO Tech
Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.
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ClickDimensions Buys Eletype
Saturday, 20 February 2021
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Getting the Best ROI Out of Podcasts
Wednesday, 28 October 2020
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How to Keep Customers Happy Amid the Pandemic
Tuesday, 28 July 2020
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Using VR to Gain an Edge in Customer Experience
Tuesday, 07 April 2020
CMO Challenges
More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.
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The Impact of a Long, Strange Year on Marketing
Saturday, 31 October 2020
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CMOs Must Show Optimism Amid Pandemic
Monday, 21 September 2020
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AdAge White Paper Offers Insights for Marketers During Tough Times
Monday, 21 September 2020
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Now is Not the Time to Slash Your Marketing Budget
Tuesday, 25 August 2020
News
In 1995, 15-year old Melissa Proctor desperately wanted to work for the Miami Heat and called the organization daily begging for a role… any role. She eventually was offered an unpaid job as the organization’s first female ball attendant. Today, Proctor is the CMO of the Atlanta Hawks. So reports ESPN.
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Salesforce Invests $40M in Text-Marketer Community
Saturday, 10 April 2021
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Burger King Marketing Bigwig Fernando Machado Quits
Saturday, 10 April 2021
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MTV Entertainment Names CMO
Saturday, 10 April 2021
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Twitch Users Come for Content, Stay Because of Community: CMO
Friday, 19 March 2021
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