Strategy

New research out of Australia suggests that marketers should avoid focusing on environmental, social and governance (ESG) issues and instead focus on items that truly drive consumer choice. So reports CMO from IDG.

Monday, 29 November 2021
Read more

Campaigns

Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

Monday, 24 May 2021
Read more

CMO Tech

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Saturday, 10 April 2021
Read more

CMO Challenges

The pandemic has been driving changes in consumer behavior and content marketing opportunities. So reports Search Engine Journal.

Friday, 03 December 2021
Read more

News

Advertising agency The PM Group and digital and public relations firm Noisy Trumpet have seen double-digit compounded revenue growth since 2018. And, as a result, both firms are giving all employees a $6,500 compensation increase regardless of tenure. That’s in addition to other performance-based compensation changes.

Friday, 03 December 2021
Read more
Hide Main content block

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.