Top News
Strategy
Cannabis companies are increasingly turning to the metaverse to promote their products. So reports The Wall Street Journal.
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Has Influencer Marketing Jumped the Shark?
Thursday, 02 June 2022
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Why Unilever Operates Without a CMO
Monday, 11 April 2022
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Most Brand Strategies Failing to Address Climate Change: Marketer Survey
Saturday, 05 March 2022
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2022 SEO Trends Marketers Need to Know About
Friday, 04 February 2022
Campaigns
In 2019, Morgan Flatley acknowledged that McDonald’s brand is “a little meaningless” to consumers. Speaking at a recent event, Flatley, the global CMO at McDonald’s, has taken a number of steps to combat its brand’s reputation as “cultural wallpaper.” So reports Marketing Week.
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McDonald's Hoping Szechuan Sauce Can Drive Mobile App, SMS Adoption
Monday, 21 March 2022
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Inside Applebee’s ‘Here’s to The Regulars’ Campaign
Saturday, 19 February 2022
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Michelob Ultra Launches Sportswear Line in Latest Push into Wellness
Friday, 04 February 2022
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McDonald's Taps Fashion Trailblazer to Reimagine Lunar New Year in the Metaverse
Monday, 31 January 2022
CMO Tech
Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.
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Is the ‘Creative’ CMO a Thing of the Past?
Monday, 25 April 2022
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P&G Helped Develop Way Around Apple’s Data Safeguards
Saturday, 10 April 2021
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ClickDimensions Buys Eletype
Saturday, 20 February 2021
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Getting the Best ROI Out of Podcasts
Wednesday, 28 October 2020
CMO Challenges
The Chief Customer Officer role has gained stature in the last few years as customer needs and expectations have grown significantly.
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The CMO Role Is Changing, Not Dying
Thursday, 02 June 2022
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What Skills Are Coveted Most by Marketing Orgs?
Tuesday, 24 May 2022
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Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO
Monday, 25 April 2022
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What's Next for the CMO Role?
Monday, 11 April 2022
News
Much has been written about short CMO tenure and troubled waters for the role. However, this story may be misguided, according to Seth Matlins, managing director of the Forbes CMO Network.
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Hooters Taps SVP Bruce Skala As New CMO
Tuesday, 21 June 2022
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Morgan Stanley Refining Its Marketing Amid Market Turnbulance
Tuesday, 21 June 2022
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Plenty of Fish Snags Christina Kozloff As New CMO
Tuesday, 21 June 2022
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Calvin Klein Names Jonathan Bottomley as Global CMO
Thursday, 02 June 2022
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