Strategy

A Fractional CMO is a way for organizations without a budget for a full time CMO, or who are between CMOs, to get marketing leadership. So reports Business2Community.

Tuesday, 27 July 2021
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Campaigns

Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

Monday, 24 May 2021
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CMO Tech

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Saturday, 10 April 2021
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CMO Challenges

Cybersecurity is typically viewed through a technological lens. But, cybersecurity—and specifically cyber breaches—surely impacts marketing and it ability to safeguard a brand’s reputation. So reports CMO from IDG.

Monday, 07 June 2021
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News

Last year, marketing budgets faced cuts as the COVID-19 crisis took hold. Yet, despite the expectation that budgets would bounce back, the depressed levels have persisted into 2021. So reports Forbes.

Tuesday, 27 July 2021
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