New research out of Australia suggests that marketers should avoid focusing on environmental, social and governance (ESG) issues and instead focus on items that truly drive consumer choice. So reports CMO from IDG.

Monday, 29 November 2021
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Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

Monday, 24 May 2021
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CMO Tech

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Saturday, 10 April 2021
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CMO Challenges

The pandemic has been driving changes in consumer behavior and content marketing opportunities. So reports Search Engine Journal.

Friday, 03 December 2021
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Advertising agency The PM Group and digital and public relations firm Noisy Trumpet have seen double-digit compounded revenue growth since 2018. And, as a result, both firms are giving all employees a $6,500 compensation increase regardless of tenure. That’s in addition to other performance-based compensation changes.

Friday, 03 December 2021
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