Rita Bettino will lead brand strategy for Biggby, which operates 360 locations in 13 states.
Currently focused in Michigan, Indiana, Ohio and Wisconsin, the company aims to have 1,000 outlets by 2028.
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A former PepsiCo marketing director has signed on as chief marketing officer of the Michigan-based retail chain Biggby Coffee. So reports World Coffee Portal.
Rita Bettino will lead brand strategy for Biggby, which operates 360 locations in 13 states.
Currently focused in Michigan, Indiana, Ohio and Wisconsin, the company aims to have 1,000 outlets by 2028.