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Biggby Coffee Taps PepsiCo Vet as CMO  

A former PepsiCo marketing director has signed on as chief marketing officer of the Michigan-based retail chain Biggby Coffee. So reports World Coffee Portal.

pepsi 734274 1920Rita Bettino will lead brand strategy for Biggby, which operates 360 locations in 13 states.

Currently focused in Michigan, Indiana, Ohio and Wisconsin, the company aims to have 1,000 outlets by 2028.

Read the full article from World Coffee Portal.

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