Estimated reading time: 0 minutes, 27 seconds

German Ad Campaign 'Highlighting' Remarkable Women Draws Worldwide Praise

A marketing series from DDB Group Düsseldorf won high praise at the Cannes Lions International Festival of Creativity and, as such, has seen English translations of the advertisements spread through social media platforms. So reports Adweek.

The “Highlight the Remarkable” campaign created to sell the Stabilo Boss highlighter features historic, black-and-white photos with a streak denoting “remarkable” women. NASA mathematician Katherine Johnson, Austrian-Swedish physicist Lise Meitner and U.S. First Lady Edith Wilson were among the featured women.

Read the full story from Adweek.

Read 5465 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.