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News (840)

J. Crew Names CMO

A year after filing for bankruptcy, the retailer has named Derek Yarbrough as its new CMO. So reports Retail Dive.

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CMO Hiring Picks Up, But Fewer Women Landing the Role

Executive recruiter Russell Reynolds Associates said that CMO hiring picked up in 2020 in North America, especially during the back half of the year. Yet, fewer of those jobs went to women. So reports Marketing Dive.

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Marketing Advice from A Super Bowl Champ

Forbes recently published an interview with Atul Khosla, Chief Development and Brand Officer of Tampa Bay Buccaneers, recent Super Bowl champions.

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Four Mistakes That Undermine Marketing Strategy

B2B marketing leaders regularly say that marketing strategy is a top area they’d like to improve. But, there are four common mistakes that regularly get in the way of developing a comprehensive strategy. So writes Jennifer Ross, Vice President and Research Director for Forrester, in a column for Forbes.

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MailChimp Exec Named CMO of G2

Amanda Malko has been named CMO of peer-to-peer business and software review platform G2. So reports Demand Gen Report.

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Tinder Turns to Pizza Hut for CMO

Tinder has named George Felix as its new CMO. The previous CMO, Jenny Campbell, left Tinder late last year to join Kate Spade & Co. So reports Media Post.

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From Ballgirl to CMO: Melissa Proctor’s Road to CMO of the NBA’s Hawks

In 1995, 15-year old Melissa Proctor desperately wanted to work for the Miami Heat and called the organization daily begging for a role… any role. She eventually was offered an unpaid job as the organization’s first female ball attendant. Today, Proctor is the CMO of the Atlanta Hawks. So reports ESPN.

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Salesforce Invests $40M in Text-Marketer Community

Community, a text-marketing startup, has gotten a $40 million boost from Saleforce. So reports Business Insider.

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Burger King Marketing Bigwig Fernando Machado Quits

Fernando Machado, Global CMO of Restaurant Brands International (RBI), has quit just a few weeks after its Burger King brand’s “Women belong in the kitchen" campaign for International Women’s Day. So reports Forbes.

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MTV Entertainment Names CMO

MTV Entertainment has named Jason White its new Chief Marketing Officer. So reports The Wrap.

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