News (1013)
Brands Strike Out with Condolences for the Queen
- Saturday, 10 September 2022
- News
- Written by CMO Tech News
It’s common for firms to try to use almost any hook to insert their brands into current events. Such was the case with the death of Queen Elizabeth II. So reports DigiDay.
Read more...Pfizer Nabs CMO from Verily
- Saturday, 10 September 2022
- News
- Written by CMO Tech News
Pfizer has hired Drew Panayiotou, CMO of Verily, Alphabet’s life sciences research arm, to be its first ever global CMO. So reports Bio Pharma Dive.
Read more...CMO’s Demise: More Clickbait Than Prediction
- Saturday, 10 September 2022
- News
- Written by CMO Tech News
There has been a lot of ink spilled declaring the CMO role dead. In fact, recent surveys show CMO tenure is at its lowest in more than a decade. However, those stats and juicy headlines don’t paint a full picture. So reports Ad News.
Read more...J.P. Morgan Wealth Management Appoints New CMO
- Saturday, 10 September 2022
- News
- Written by CMO Tech News
J.P. Morgan announced that Paul Halpern has joined as Chief Marketing Officer for U.S. Wealth Management, one of the firm’s top areas of focus for customer growth.
Read more...Lowe’s CMO Out, Firm Eliminating the Role
- Saturday, 10 September 2022
- News
- Written by CMO Tech News
Marisa Thalberg, CMO at Lowe’s, has left the firm amid a management shakeup. Its marketing team will be moved under Bill Boltz, EVP of merchandising, as the firm is not maintaining the CMO role. So reports CNBC.
Read more...National Women's Soccer League Taps NFL Exec as CMO
- Monday, 22 August 2022
- News
- Written by CMO Tech News
The National Women's Soccer League has hired Julie Haddon as its Chief Marketing Officer.
Read more...Why the NFL’s Commanders Passed on Having a CMO
- Monday, 22 August 2022
- News
- Written by CMO Tech News
The Washington Commanders, formerly known as the Washington Redskins and temporarily known as the Washington Football Team, are the only NFL team without a Chief Marketing Officer. So reports Ad Exchanger.
Read more...Gratitude: An Important Retention Tool for Marketing Leaders
- Monday, 22 August 2022
- News
- Written by CMO Tech News
In a tight labor market, it’s important for marketing leaders to use all tools at their disposal to keep talent. One such tool is gratitude. So reports Forbes.
Read more...NerdWallet CMO Leaving Firm, Responsibilities Split Among Leadership
- Thursday, 11 August 2022
- News
- Written by CMO Tech News
NerdWallet said Kelly Gillease, its Chief Marketing Officer (CMO), will be stepping down from her role on October 1, 2022.
Read more...Tinder Names New CMO After Last Two Swipe Left
- Thursday, 11 August 2022
- News
- Written by CMO Tech News
Tinder has its third CMO in less than two years. Match Group noted recently that Melissa Hobely, CMO at OkCupid, is moving to its sister dating app Tinder and will serve as its marketing chief. So reports PR Week.
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