News (1013)
What Resolutions Are CMOs Making for 2022?
- Monday, 31 January 2022
- News
- Written by CMO Tech News
Forbes spoke to nine CMOs who stepped into their roles last year about their New Year’s resolutions for 2022.
Read more...Robert Half Names Chris Nelson As Marketing Chief
- Monday, 31 January 2022
- News
- Written by CMO Tech News
Chris Nelson has been named chief marketing officer for talent solutions and business consulting firm Robert Half. In this role, Nelson will lead the company's global marketing strategy, overseeing digital and web marketing, data analytics, customer insights, experience design and brand identity.
Read more...NHL’s Lightning Names Matt Corey as CMO
- Monday, 31 January 2022
- News
- Written by CMO Tech News
Vinik Sports Group and the Tampa Bay Lightning have hired veteran marketing executive Matt Corey to serve as the organization's Chief Marketing Officer.
Read more...Could Marketing Be the Answer to Firms' Talent Challenges?
- Friday, 21 January 2022
- News
- Written by CMO Tech News
The great resignation has placed an even higher premium on talent. And while many firms have been unsure how to attract and keep key staffers other than to focus on compensation and benefits, some firms have found success using key marketing tactics.
Read more...TikTok Gaining Ground with Marketers for Influencer Marketing
- Friday, 21 January 2022
- News
- Written by CMO Tech News
Marketers in the U.S. are increasingly turning to TikTok for influencer marketing. So reports eMarketer
Read more...TIAA Picks Micky Onvural to Succeed Marty Willis as Marketing Head
- Friday, 21 January 2022
- News
- Written by CMO Tech News
Life insurer and asset manager TIAA has named Micky Onvural as head of marketing to replace CMO Marty Willis, who is retiring. So reports Think Advisor.
Read more...LendingTree Names Shiv Singh as CMO
- Friday, 21 January 2022
- News
- Written by CMO Tech News
LendingTree has hired Shiv Singh as its Chief Marketing & Customer Experience Officer.
Read more...IBM’s CMO Out After Less Than a Year in Role
- Friday, 21 January 2022
- News
- Written by CMO Tech News
Carla Piñeyro Sublett is no longer the CMO of IBM and, although the company says she has not left the firm, it is currently unclear what she’s doing at IBM. So reports Forbes.
Read more...Red Lobster Creates, Fills CMO Role
- Friday, 21 January 2022
- News
- Written by CMO Tech News
Red Lobster has named Patty Trevino to the newly created role of CMO. So reports Restaurant Business Online.
Read more...What Does the Elizabeth Holmes Verdict Mean for Marketers?
- Tuesday, 11 January 2022
- News
- Written by CMO Tech News
The trial of Elizabeth Holmes, CEO of Theranos, should make it clear to Silicon Valley marketers that there’s a “fine line between hyperbole and public deception,” according to a recent article from PR Week.
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