In fact, two out of every three influencer marketers expect to use TikTok this year.
While Instagram and Facebook still are more popular among influencer marketers, 42% of U.S. marketers used TikTok for influencer marketing last year. That’s up from 36% in 2020.
eMarketer projects that “54.9% of marketers will take advantage of TikTok influencers, and 66.4% of influencer marketers will make use of the app” by 2025, according to the article.