Here they are:
- Temperature check on the consumer: “Gone are the days of solely addressing pandemic realities, but building a message around practical solutions could resonate,” according to the publication
- Metaverse realities come crashing down
- A cookieless future is coming
- Short-form video gains traction
- Small-time stars make inroads via brand deals
- Creative campaigns will show brands are soul-searching
- Potentially different payoffs for investments in retail media, livestreaming
- Brands keep drinking from the fountain of youth
- Agencies face talent crisis
