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News (1013)

Netflix’s Bozoma Saint John on Being An Authentic Leader

Speaking at the Sitecore Symposium 2021, Netflix CMO Bozoma Saint John weighed in on what it takes to be an authentic leader. So reports CMO.

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How Technology Caused the Evolution of the CMO Role

While marketing was never just the department that picked the pretty colors, it certainly hasn’t always been as data and technology intensive as it is today. So reports Restaurant Business.

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Xerox Promotes Deena LaMarque Piquion to CMO

Xerox has promoted Deena LaMarque Piquion to Chief Marketing Officer. She previously served as Senior Vice President and General Manager of Xerox’s Latin America Operations since 2019.

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Reddit Launches First UK Campaign

Reddit has launched its first UK brand marketing campaign. So reports The Drum.

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Casper Lays off CMO, CTO and COO

Mattress company Casper has laid off its CMO, COO and CTO amid a round of cuts. So reports Tech Crunch.

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Progressive Insurance Names 3M’s Remi Kent as CMO

Progressive Insurance has appointed Remi Kent as its chief marketing officer. She will succeed Jeff Charney, who is retiring. So reports Insurance Business.

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Don’t Miss These 5 Marketing Conferences Before the End of the Year

Here are five events that are worth checking out—and attending in person (when applicable) if it is safe to do so, according to a recent Forbes column from John Hall, co-founder and president of scheduling and time management app Calendar.

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BoA CMO Retires, Firm Nixes Role

Meredith Verdone, CMO of Bank of America, is leaving the bank and the role is being eliminated. Her exit comes after four years in the role. She has been with BoA since 1999. So reports Fintechzoom.com.

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Anheuser-Busch Names New CMO As Part of Leadership Shuffle  

Anheuser-Busch has named Benoit Garbe its new Chief Marketing Officer (CMO). So reports Marketing Dive.

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Carlsberg Group Pledges to Use Its Marketing to Drive Climate Action  

Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge, a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.

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