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Anheuser-Busch has named Benoit Garbe its new Chief Marketing Officer (CMO). So reports Marketing Dive.
The move comes amid a broader retooling of the firm’s U.S. leadership team.
Garbe had been serving as chief strategy officer of the firm’s U.S. operations. Kyle Norrington, President of InBev’s Labatt brewery, will now serves as U.S. chief commercial officer, a new sales and marketing role at the firm. Simon Wuestenberg, president of AB One, the firm’s distribution business, will now serve as U.S. chief sales officer.
The moves are part of the company’s focus on a more data-driven approach.