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How Technology Caused the Evolution of the CMO Role

While marketing was never just the department that picked the pretty colors, it certainly hasn’t always been as data and technology intensive as it is today. So reports Restaurant Business.

large 895563 640smallThe CMO role today has “become more data-driven and more of a data role, and it’s because all of the technology is so well-targeted toward the restaurant industry because of all the consumer data we get,” says Deena McKinley, CMO of Papa Gino’s Pizza and D’Angelo Grilled Sandwiches.

Vincent Sjwazkowski, CMO of Blaze Pizza, also noted that “more and more of my role is moving into [tech].” He says that data helps gets marketers “80% of the way there,” with the other reserved for traditional marketing work.

Read the full article from Restaurant Business.

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