News

News (1014)

Zoom’s CMO On ‘Hybrid’ Work and What’s Next

Janine Pelosi, Zoom’s CMO, recently sat down for a Q&A session with Digiday to discuss the impact on the pandemic, what’s next and the importance of defining “hybrid” work going forward.

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KFC Names Nintendo Bigwig as New CMO

KFC has named Nick Chavez as Chief Marketing Officer, effective November 29, 2021.

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Burger King's North American CMO Out  

Ellie Doty, the North American CMO of Burger King, has left the company. So reports AdWeek.

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Mandarin Oriental CMO Steps Aside

Mandarin Oriental’s CMO has stepped down after 30 years with the famous hotel chain. So reports Campaign Asia.

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Insights Into Baseball's Future from Its New CMO

Karin Timpone, Major League Baseball’s new CMO, has promised a thorough review of the brand architecture by next season, as well as a close examination of its segmentation. So reports The Business Journals.

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How Zesty Paws Marketing Chief Used Disruption to Gain an Edge

The pandemic ushered in a wave of pet adoptions and the new head of marketing for Zesty Paws used the opportunity to “disrupt the firm’s marketing and drive significant growth.” So reports Forbes.

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How Will Crypto Impact Marketing Going Forward?

The impact of crypto on marketing has only just begun, according to an article from Cointeligraph.

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Why is the CMO Role Disappearing from Banks?

Wells Fargo announced CMO Michael Lacorazza was leaving the bank. Further, it said the role would be eliminated and, instead, each division would have its own marketing lead. Similarly, Bank of America said CMO Meredith Verdone would be retiring and the role would be eliminated. So reports The Financial Brand.

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Cameo Buys Represent, a Marketing and Merchandising Platform

Cameo, which sells customized video shout-outs from celebrities, has acquired Represent, a marketing and merchandizing platform. Terms were not disclosed. So reports Variety.

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Tiffany & Co. Promotes Andrea Davey to CMO

Tiffany & Co. has promoted Andrea Davey, the firm’s senior vice president of global marketing, to CMO. The move is effective immediately. So reports Fashion United.

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