Estimated reading time: 0 minutes, 22 seconds

Cameo Buys Represent, a Marketing and Merchandising Platform

Cameo, which sells customized video shout-outs from celebrities, has acquired Represent, a marketing and merchandizing platform. Terms were not disclosed. So reports Variety.

cameoRepresent develops and operates “direct-to-fan ecommerce sites for celeb clients including Jennifer Lopez, Ed Sheeran, Leonardo DiCaprio, Matthew McConaughey, Kendall Jenner and Arnold Schwarzenegger.”

The company said the deal will help it expand revenue opportunities, and it may launch “gift bundles” that combine merchandise with personalized videos.

Read the full article from Variety.

Read 1193 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.