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Cameo, which sells customized video shout-outs from celebrities, has acquired Represent, a marketing and merchandizing platform. Terms were not disclosed. So reports Variety.
Represent develops and operates “direct-to-fan ecommerce sites for celeb clients including Jennifer Lopez, Ed Sheeran, Leonardo DiCaprio, Matthew McConaughey, Kendall Jenner and Arnold Schwarzenegger.”
The company said the deal will help it expand revenue opportunities, and it may launch “gift bundles” that combine merchandise with personalized videos.