Brian Killingsworth, who has been the CMO of the NHL’s Vegas Golden Knights since 2017, has resigned. The Sin Bin reports that Killingsworth left the job of his own accord.
Killingsworth took over the role before the team’s first game four years ago.

Last year, marketing budgets faced cuts as the COVID-19 crisis took hold. Yet, despite the expectation that budgets would bounce back, the depressed levels have persisted into 2021. So reports Forbes.

The Summer Olympics in Tokyo are posing a challenge for marketers: engaging viewers with dwindling interest in the games. So reports Marketing Dive.

There has been a lot of discussion about brand purpose lately—why does a brand exit, what impact will it have, etc? In a recent Forbes article, Visa’s Global CMO Lynne Biggar offers her insights on how to think about developing a brand’s purpose.