Here are some of the highlights:
- “There is a lot of evidence that purpose-led brands and companies can see higher growth rates and higher market share.”
- “Most important is showing purpose in action–defining and clarifying what the company is doing to live its purpose and create meaningful impact.”
- All brands should have a “social activism” purpose. Consumers expect it. “Activism around purpose does not necessarily mean taking a political stand… it is about doing the right thing day in and day out.”