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Don McGuire, who has served as SVP of global product and technology marketing at Qualcomm since late last year, has been named CMO of the company. So reports Mobile World Live.
McGuire takes the reins from Penny Baldwin, who is retiring later this year. Baldwin will continue in an advisory role until that time.
McGuire joined Qualcomm in 2016 from Intel. Earlier in his career, he founded a pair of independent marketing firms, and also worked at Kyocera, Cricket Communications, Sprint, AT&T as well as McCaw Cellular.