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Why CMOs Should Be in the Lead  

Many companies thrive under the leadership of their founders, individuals with passion and drive to make the firm a success. But, that magic is not easy to replace. In cases where the founder is no longer part of the equation its up to the CMO to lead, according to a recent article from The Irish Times.

execs team 2045765 640“Marketers are motivated by the idea of growth and achievement, and given the authority, can transform a business’s fortunes,” according to the article. “They have an entrepreneurial spirit and, given the authority, can transform a business’s fortunes.”

Jim Stengel, for example, helped double the sales revenue at Procter & Gamble between 2001 and 2008. Stengel, who was the global marketing officer for the company, pushed the idea that P&G needed to have purpose and make a positive difference in the lives of customers. “This is believed to have had a major impact on staff motivation and helped inspire highly compelling marketing campaigns.”

Natural Born Leaders

The time is right for CMOs to take on more corporate leadership. “Like anyone mounting a leadership challenge, the CMO will need to create a compelling vision for the company’s future, inspire a followership and illustrate how their plans will reap rewards.”

Read the full article from The Irish Times.

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